Andre G.

Expert-Vetted | Top 1% Brand Designer on Upwork

I build future-proof brands that stand out from day one.

Wherever you are in your brand journey, I can help:

▸ You're just starting out and you have…

• A clear vision for your brand, but no idea what that translates to visually.
• A great product or service, and you're ready for a brand that matches it.

▸ Or you've been in business for years, and:

• You have outgrown a brand that no longer represents you well.
• You're wasting time and money on brand pieces that don't fit together.

Either way, we'll craft a visual identity that captures your brand's essence and aligns with your purpose and goals. This goes beyond designing a logo: we'll build a visual toolkit to tell your brand story with clarity and creativity.

▸ My four-step process: DIVE — Discover → Ideate → Visualize → Equip.

1. Discover. We'll start with a candid conversation about your brand. Before I design anything, we'll uncover what truly drives it, who benefits from it, what's unique about it, and what the future holds.
   Once I understand your brand fully, the right visual direction will begin to emerge naturally.

2. Ideate: We'll explore on or several concepts. I'll present them using relevant examples on your core use cases to see how it works in the real world.

3. Visualize: We'll refine the design and develop all the pieces of a cohesive look and feel: color, type, layout, imagery, and more.

4. Equip: You will get a brand tool kit with all the files, assets, and guidelines you need to communicate with consistency across every brand channel.

I've run this process over a hundred times, with consistent results across a wide range of industries.
The result is a visual identity that builds recognition from day one and makes reaching your business goals much faster and a lot easier.

▸ What I build:

• Fully custom, ownable wordmarks, brandmarks, and submarks