Michael B.

Google Ads and Meta Ads specialist with 7+ years in performance marketing and a second core skill most media buyers lack: conversion tracking. I fix what campaigns are measured on before I scale them: GA4, Google Tag Manager, offline conversion imports, call tracking and CRM attribution. That way every optimization decision is made on real data.

Top Rated Plus on Upwork, 259 contracts, 4,300+ hours, $2M+ in managed ad spend across the US, UK, EU and GCC.

WHAT I DO

Google Ads: Search, Performance Max, Shopping, YouTube and Display. Account audits, restructuring and ongoing management for lead generation and e-commerce.

Meta Ads: Facebook and Instagram campaigns for lead gen and e-commerce, from creative testing to scaling, with Pixel and Conversions API set up correctly.

Conversion tracking and analytics: GA4 and GTM implementation and audits, Google Ads conversion tracking, offline conversion import (CallRail, HubSpot, Zoho, Salesforce), Looker Studio reporting. If your CPL or ROAS numbers do not match what the business sees, this is where we start.

SELECTED RESULTS

• Cost per qualified lead reduced from $150 to $20 for a US law firm (Google Ads)
• ROAS 7.3 on a $7.4K/month budget for a US immigration law practice
• ROAS 4.3 on a $6K/month budget for a US dental clinic
• ROAS 4.6 on a large-budget US real estate lead generation account
• Conversion tracking rebuilt for a B2B fire protection contractor: GTM triggers, call and form attribution fixed before campaigns were scaled

HOW I WORK

Most engagements start with an Audit + Growth Plan: a full review of account structure, targeting, creatives and tracking, a 20-minute Loom walkthrough of findings, and a 30-day action plan ordered by impact. You can hand the plan to your in-house team or have me execute it.

INDUSTRIES

Legal, healthcare and dental, home services and contractors, real estate, B2B and SaaS lead generation, e-commerce (Shopify, WooCommerce).

CREDENTIALS

Google Ads Search, Display, Video, Shopping, Apps and Measurement certified. Google Analytics IQ. Founder of MABB Digital, a Google Partner agency.

Keywords: Google Ads expert, Google Ads specialist, Google Ads audit, Google Ads management, PPC, PPC audit, Performance Max, Google Shopping, YouTube Ads, Meta Ads, Facebook Ads, Instagram Ads, Facebook Ads Manager, Meta Pixel, Conversions API, CAPI, conversion tracking, Google Ads conversion tracking, GA4, Google Analytics 4, GA4 setup, GA4 audit, Google Tag Manager, GTM, GTM setup, server-side tracking, offline conversion tracking, offline conversion import, enhanced conversions, consent mode, CallRail, call tracking, HubSpot, Salesforce, Zoho CRM, lead generation, B2B lead generation, SaaS marketing, law firm marketing, dental marketing, home services marketing, real estate leads, e-commerce ads, Shopify ads, ROAS, CPL, Looker Studio, marketing analytics, attribution, paid media, media buyer, performance marketing.