Michael B.

Google Ads and Meta Ads specialist with 7+ years in performance marketing and a second core skill most media buyers lack: conversion tracking. I fix what campaigns are measured on before I scale them: GA4, Google Tag Manager, offline conversion imports, call tracking and CRM attribution. That way every optimization decision is made on real data.

Top Rated Plus on Upwork, 250+ contracts, 4,500+ hours, $10M+ in managed ad spend across the US, UK and EU.

WHAT I DO

Google Ads: Search, Performance Max, Shopping, YouTube and Display. Account audits, restructuring and ongoing management for lead generation and e-commerce.

Meta Ads: Facebook and Instagram campaigns for lead gen and e-commerce, from creative testing to scaling, with Pixel and Conversions API set up correctly.

Conversion tracking and analytics: GA4 and GTM implementation and audits, Google Ads conversion tracking, server-side tagging and Consent Mode v2, offline conversion import (CallRail, HubSpot, Zoho, Salesforce), Looker Studio reporting. If your CPL or ROAS numbers do not match what the business sees, this is where we start.

SELECTED RESULTS

• US immigration law firm: conversion tracking rebuilt, cost per lead down 62%, ROAS 7.34 on $7,400 a month
• UK fire protection contractor (B2B): cost per lead from £197 at audit to £47, conversions +64%, client approved the next budget phases
• US plumbing contractor: 40 signed contracts from $6,000 in ad spend, ROAS 6.66
• US law firm: cost per qualified lead from $150 to $20 after account restructure
• EU ticket marketplace, 85K euro a month: 450 ad groups rebuilt by hand, purchases +48%, ROAS 3.77 to 4.30 in month one
• Ukraine's largest ticketing platform: 5,700+ event campaigns, Search ROAS 22.6 to 33.3, 594,000 transactions in a year
• US dental clinic: cost per lead from $180 to $40, 119 leads in 30 days, budget raised by 50%

Full case studies with screenshots are in the portfolio below.

HOW I WORK

Most engagements start with an Audit + Growth Plan: a full review of account structure, targeting, creatives and tracking, a 20-minute Loom walkthrough of findings, and a 30-day action plan ordered by impact. You can hand the plan to your in-house team or have me execute it.

Week one is measurement. If conversions are counted wrong, nothing else in the account can be judged, so tracking gets fixed before budgets move.