Alex K.

𝟭𝟬𝟬𝗠+ in managed ad spend across Google Ads, Meta Ads & TikTok Ads - 𝟯𝟬𝟬+ brands scaled
· I run paid ad campaigns as a Google Ads Specialist & Meta Ads Media Buyer for DTC ecommerce & lead generation brands, and the ad creative that runs in them is produced in-house
· Clean attribution first, creative volume second, scaling decisions from performance reports & real KPIs, not platform dashboards

Recent results:
· Health & Wellness DTC - $5.4M revenue on $1.9M Facebook Ads spend, 34,345 purchases, CPP from $78 to $56
· Jewelry brand - $6M revenue on $1.41M Meta Ads spend, 7,730 purchases, ROAS from 2.13 to 4.25, CPP from $334 to $182
· Beauty & Skincare - $4.6M revenue on $2.2M TikTok Shop spend, 173K purchases, ROAS from 1.4 to 2.09
· Fashion & Apparel - $8M revenue on $2.3M TikTok Shop spend
· Home Appliances - $1.45M revenue on $456K Google Ads spend, Performance Max
· Jewelry on Google Ads & Google Shopping - ROI from 3.19 to 5.11, 8K conversions at $8.89
· B2B coaching - 118K leads at EUR 24.47 CPA on EUR 2.8M spend, CPL down from EUR 110-132
· B2B SaaS - 25K+ leads, CPL from EUR 102 to EUR 24.52 on EUR 1.4M spend
· Real estate lead gen - 5K+ appointments, cost per appointment $302 to $254
· Dog toys DTC - $245K+ revenue & 4K+ purchases on $98K Meta & TikTok spend, ROAS 2.48
· Mobile apps - 2.2M+ installs across gaming & fitness, CPI from EUR 20+ down to EUR 1.56

What I run:
· Google Ads - Google Ads management across Search, Google Shopping, Performance Max, Demand Gen & Display. Google Ads account setup & Google Ads audits, Google Merchant Center feed setup & product feed optimization, Google Analytics 4 & Google Tag Manager conversion tracking, PPC campaign setup & management, keyword research, negative keywords & search terms review, bid strategy & budget pacing for ecommerce PPC
· Meta Ads - Facebook Ads & Instagram Ads, Advantage+ Shopping alongside manual campaign structure, retargeting, lookalike & interest testing, Facebook Ads Manager & Business Manager setup, Meta Pixel & Conversion API validation
· TikTok Ads, TikTok Shop & Spark Ads, YouTube Ads, Snapchat Ads, Pinterest Ads, LinkedIn Ads, Bing Ads
· Amazon Ads & Amazon PPC - Sponsored Products & Brands
· Mobile app user acquisition - Meta, Google App Campaigns, Apple Search Ads, install & trial-start campaigns running in parallel

Ad creative:
· Creative direction & creative strategy for paid campaigns - hooks, angles, scripts, offer framing · UGC production, static ad creatives, video ads for Meta & TikTok · 100+ creative concepts a month, tested by angle rather than by variation, with a decision threshold at 3-5 days & a minimum spend per creative · Winners get isolated & iterated - decision discipline matters more than creative volume