Most ecommerce websites on Shopify look like unbranded templates — and most scaling Shopify funnels silently leak revenue. I fix both.
90+ completed Upwork projects. Clients include 8-figure Shopify Plus brands, DTC supplement companies, and multi-7-figure tactical brands. Results include a 79% year-over-year conversion lift and $60,000+ in tracked revenue added from a single homepage engagement.
Two services. One outcome: more revenue.
Launching or rebuilding your Shopify store:
A store that doesn't look like a real brand loses the customer in three seconds — before they've read a word or checked a price. I build from brand research up: customer profiles, competitor analysis, and Figma design before a single line of code is written. You get a Shopify ecommerce website engineered to convert from day one — not a theme with your logo dropped in.
Projects start at $5,000.
Running traffic on an existing Shopify or Shopify Plus store:
Flat conversion rates and rising CPAs usually trace back to one root cause: a message-journey mismatch between your ads and your landing pages. I run a full-funnel CRO system across homepage, collections, product detail pages, and checkout — with measurable wins in the first seven days.
Full engagements typically run $15,000–$25,000.
Recent Results
Black Tie CBD (Shark Tank brand, $400k/month) — BigCommerce to headless Shopify Plus migration. Revenue grew from $400k to $600k/month in 3 months. Full data migration: orders, customers, and subscriptions. SEO maintained throughout.
Kidsy ($300k/month baby gear brand) — 79% year-over-year conversion lift. $16,500 Shopify website redesign. 5-star review.
Get Soul (8-figure supplement brand) — 25% homepage conversion lift. $60,000+ in tracked revenue from landing page and homepage optimization.
OTTE Gear (multi-7-figure tactical brand) — full Shopify Plus site rebuild in 2 weeks, on-time and on-budget.
Arc Grove (7-figure furniture brand) — $34,500 headless Shopify Plus build, 9-month engagement.
What 90+ Clients Say
Clear Communicator · Collaborative · Committed to Quality · Reliable · Solution Oriented
"Michael is a unicorn and an absolute dream to work with. Incredible redesign, responsive backend, all deliverables in record time. Communication top notch. We have already seen a big conversion lift." — Kidsy, $16,500 project
Michael M. earns an estimated $8.8k/mo. That's 6× the typical freelancer and more than 99.83% of everyone we track.
"He immediately cautioned us not to launch with the new theme. Good taste and an elevated design aesthetic — the new site feels much more on-brand. On-time, on-budget. Would HIGHLY recommend."
— OTTE Gear, $5,000 project, March 2026
How I Work
Brand audit — customer profiles, competitor analysis, ad messaging, and offer review before anything is designed
Full-funnel mapping — homepage through checkout, identifying the highest drop-off points
Figma design — multiple concepts, collaborative rounds, approved before a single line of code
Shopify build — mobile-first, performance-optimized, built for Shopify and Shopify Plus at scale
Test and optimize — A/B testing against the control, section by section, with logged results
Who This Is For
Good fit: You're on Shopify or Shopify Plus, you have a real product and offer, and you want a process — not a gig.
Not a fit: You're dropshipping without traction, or you want cosmetic changes without testing.
Send me a message or invite me to your project.