Aron R.

I help B2B service providers take complex offerings to market, generate qualified pipeline, and turn new services into revenue.

My work sits at the intersection of business development, marketing strategy, outbound sales, and product discovery. I’m especially strong in technical and professional services environments where the offer is valuable but difficult to explain, sell, or scale.

I support the full go-to-market process: customer discovery, positioning, messaging, outbound campaigns, lead qualification, nurture, scoping, proposals, and handoff to delivery teams. I’ve also built voice-of-customer programs to gather feedback from users, identify market needs, and shape new service offerings around real buyer pain points.

My approach is multichannel and systems-based. Depending on the business and target buyer, I design outreach across cold calling, email, LinkedIn, and referral channels within a clear sales pipeline. I also create the messaging, sales collateral, presentations, and follow-up workflows needed to support conversion from first touch through close.

On the optimization side, I help improve funnel performance through analytics, experimentation, campaign iteration, nurture workflows, and conversion-focused copywriting.

📌 Areas I support:

• Go-to-market strategy for new or existing service offerings
• Business development and outbound sales systems
• Customer discovery, user interviews, and voice-of-customer research
• ICP, positioning, messaging, and offer refinement
• Multichannel outreach across cold calling, email, LinkedIn, and referrals
• Lead qualification, nurture sequences, and follow-up workflows
• Sales collateral, pitch decks, proposals, and presentation design
• Marketing automation and CRM-based campaign workflows
• CRO, funnel optimization, web analytics, and campaign testing
• Strategy sessions, audits, and business development consulting

📈 Key accomplishments:

• Helped grow Upwork managed services programs for SEO and app development, generating more than $250K in new business in just under 6 months
• Managed a team of 11 BDRs running outbound campaigns, then moved into a smaller team focused on standing up new service offerings
• Built a voice-of-customer program at Upwork to gather platform user insights and identify needs, pain points, and opportunities for new offerings