Kateryna D.

Shopify developer and Shopify CRO expert helping DTC brands turn traffic into sales. I design, build and optimize Shopify stores for conversion, speed and growth, from strategy to custom Liquid code.

I'm a Shopify Partner and conversion rate optimization (CRO) specialist with 4+ years in e-commerce and 109 completed Upwork projects. My edge is a background in psychology: I use my own Buyer Archetype Framework to design Shopify product pages around how real customers decide. Skeptics need proof, Researchers need detail, Impulse Buyers need speed, Price-Conscious shoppers need value framing. Most stores speak to only one of them.

Shopify services

Shopify CRO audit. Conversion rate optimization with a prioritized, dev-ready action plan
Shopify store design & redesign. Product pages, collection pages and landing pages built to convert on mobile and desktop
Shopify theme customization. Dawn, Prestige, Impulse and custom Online Store 2.0 themes
Custom Shopify development. Liquid, JavaScript, HTML, CSS, sections and metafields
Shopify speed optimization. Core Web Vitals and page speed fixes that protect conversion and SEO
Shopify migration. WooCommerce to Shopify and BigCommerce to Shopify, keeping SEO rankings and data
Shopify SEO. On-page SEO, technical fixes, schema, meta tags
Shopify app integration. Klaviyo, reviews, subscriptions, upsells and bundles to lift AOV
Shopify Plus stores and scaling brands

Who I work best with

DTC e-commerce brands in beauty, lifestyle, apparel and wellness that already have traffic and want a higher conversion rate, a better Shopify website, or a store that finally performs.

I'm US-based (Delaware, Eastern Time), so we work in the same hours with clear, fast communication.

Need visuals too? I also offer Shopify product photography and e-commerce content, so your store design and imagery match.

Send me your Shopify store URL, and I'll point out the top 3 places you're losing sales. Free, no strings.