Pedro R.
FreelancerTop Rated PlusYour website looks fine. It just doesn't sell.
I'm a WordPress developer and UI/UX designer. Top Rated Plus, 100% Job Success, $100K+ across 149 jobs. I design in Figma and build in WordPress myself: custom websites, WooCommerce stores, redesigns, landing pages, speed optimization.
Two numbers from my own work:
• A site I redesigned went from a 1.37% conversion rate to 5.41%
• Another went from 0.79% to 3.95%
Most "design + development" is one skill faked as two. I've been doing both at a senior level since 2007, so you hire one person instead of two, and nothing gets lost between the mockup and the launch.
WHAT MY CLIENTS SAY
All verbatim, all in my reviews below.
"He helped my website go from 18 seconds loading speed to 1 second!!!"
"A real expert who diagnosed my problem, implemented a fix within 1 hour."
"Over the past 5 years I have hired many different freelancers on Upwork and have found Pedro to be the most dependable and knowledgeable when it comes to WordPress."
"Conversion-focused Figma designs with zero hassle. Deadlines met, every detail exceeded expectations."
WHAT I DO
WORDPRESS DEVELOPMENT
• Custom WordPress websites, built from scratch
• Custom WordPress themes, custom post types, ACF, Gutenberg blocks
• WordPress plugin development and API integrations
• Built on GeneratePress and GenerateBlocks, not on heavy page builders
• I do maintain, fix and redesign existing Elementor, Divi, Bricks Builder and WPBakery sites
UI/UX DESIGN
• Website design in Figma: wireframes, high-fidelity UI, interactive prototypes
• Design systems, landing page design, full website redesigns
• Web apps, SaaS dashboards, mobile app interfaces
• Here the deliverable is the design itself, whoever ends up building it
SPEED AND CORE WEB VITALS OPTIMIZATION
What I get hired for most, by a wide margin.
• Finding what is actually slow, which is usually not what people assume
• Caching, image and asset optimization, database cleanup
• Hosting moves, PageSpeed Insights, Core Web Vitals
WOOCOMMERCE AND ECOMMERCE
• Custom WooCommerce stores and product page design
• Checkout optimization, subscriptions, payment gateways
• WooCommerce plugin development and third-party integrations
I ran my own online stores for years before building them for other people, so I think about margins and returning customers as much as layouts.
Colombia#20 / 11,617Top 0.17%
Pedro R. earns an estimated $6.1k/mo. That's 4.1× the typical freelancer and more than 99.65% of everyone we track.