🏆 Upwork Expert-Vetted Talent ( Top 1% Data, Tracking and Analytics)
🏆 100% Job Success
I design and build the data infrastructure behind marketing decisions: from server-side tracking to BigQuery pipelines to AI-powered reporting, using Python to automate and connect it all.
With 10+ years in analytics and martech, I help businesses move past basic tag implementation toward reliable, scalable data architecture that survives cookie deprecation, privacy regulation, and platform changes.
🌟 Data Pipeline & Architecture
- Server-side GTM (Stape, GCP Cloud Run) for durable, privacy-compliant tracking
- BigQuery pipelines: incremental syncs, backfills, multi-source data warehousing
- Python scripts for data normalization, backfills, and pipeline orchestration
- Cloud Functions / Cloud Scheduler orchestration for automated data flows
- CRM-to-warehouse integrations (HubSpot, Salesforce) for unified reporting
🌟 Conversion Tracking & CAPI
- Meta, TikTok, and Google Ads Conversion API implementation
- Offline conversion pipelines (Google Ads Data Manager API), built with Python for hashing, deduplication, and batch processing
- Cross-platform deduplication and event match quality optimization
- GDPR-compliant PII hashing and consent-aware tracking
🌟 AI-Powered MarTech
- Python-based automation connecting marketing data to AI APIs (Claude, OpenAI)
- Automated anomaly detection on tracking pipelines and conversion data
- AI-generated reporting summaries from Looker Studio / BigQuery data
- Natural-language querying layers for non-technical stakeholders
🌟 Why work with me
- Upwork Expert-Vetted Talent, 100% Job Success, $500K+ earned
- 10+ years across e-commerce, SaaS, and multi-market clients (EU, US, France)
- I don't just implement tracking, I build the architecture and automation that keeps your data trustworthy as platforms and regulations shift