Anna N.

I turn rough product ideas into shipped, revenue-ready apps, design and code, one person, no handoff gaps.

Full stack developer and UI/UX designer with 5+ years building B2C mobile-first products for startups and agencies targeting emerging and underserved markets. Top Rated Plus on Upwork, 50+ projects delivered, $100K+ earned. Unlike designers who stop at Figma, I take products from user research through to working iOS/Android and web builds, what you approve is what actually ships.

Why clients choose me over a designer-only freelancer

Most UI/UX designers hand you a prototype and a dev handoff doc, then disappear. I am the handoff, I design the flow, build the product, and stay accountable for whether it converts once it's live. That matters most for fintech, wellness, and AI products, where trust and clarity make or break adoption in markets that are often skeptical of new digital products by default.

What I deliver

Product Strategy & UX Research — flows, personas, and IA grounded in real (often first-time) user behavior

UI Design (Figma) — developer-ready design systems: components, type, interaction specs

Full Stack Build — mobile and web implementation, validated against what's actually buildable

Conversion Optimization — mobile-first flows built to reduce drop-off in intimidating categories like finance

Process

Discovery → UX structure → Design → Build → Launch & iterate. Nothing gets lost between design and dev because it's the same person doing both.

Proof of work

On Wekeza, a live fintech investing app for first-time investors, I led UX strategy for users who'd never used an investment app before, where one confusing screen costs a user's trust in their own money. On Elevate Wellness, I led mobile-first conversion work turning casual visitors into committed users. On Cognium AI, I applied the same "design for the skeptical first-time user" thinking to AI-driven interfaces.

Tell me what you're building and what stage it's at, I respond quickly with a clear next step, not a sales pitch.