Rashida S.

I help businesses become more profitable, improve cash flow, and build the financial structure they need to grow with confidence.

With 16+ years of experience in finance, accounting, and strategy, I work directly with founders and leadership teams to turn financial data into better decisions and then help put the processes, systems, and accountability in place to make those decisions actually work.

I bring both sides of the equation: CFO-level strategy and Controller-level execution.

That means I can help you step back and answer the big questions:

• Are we actually profitable and where are we making or losing money?
• Do we have enough cash to support our growth?
• Which services, clients, or revenue streams are most profitable?
• What needs to change operationally to improve margins and cash flow?

And I don't stop at the analysis. I’m client-facing and comfortable working directly with founders, executives, and internal teams. I can step into an existing finance or accounting function, manage and support accounting teams, improve processes and controls, strengthen financial reporting, and create the structure needed for a more efficient operation.

Areas I can help with:

• Financial strategy, forecasting & scenario planning
• Profitability, pricing & cash flow optimization
• Financial reporting, KPIs & performance analysis
• Accounting team leadership & financial operations
• Process creation, improvement, systems & internal controls

If you're looking for someone who can operate as both a strategic financial advisor and hands-on financial leader, I can step in, get up to speed quickly, work collaboratively with your team, and help you build a more profitable, controlled, and financially sustainable business.