Shopify developer with 8+ years building, redesigning and optimizing Shopify and Shopify Plus stores for DTC ecommerce brands.
π Top Rated Plus Shopify Developer
π Ranked in the Top 1% of Shopify Developers on Upwork
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Certified Shopify Partner
π Recent client: Shopify conversion rose from a 0.61% Q4 2025 baseline to 1.51% Q2 2026 during the ongoing CRO period we ran (attribution joint with the client's traffic growth)
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RECENT WORK
βΈ Granite Printing: ongoing Shopify CRO and storefront optimization on the Prestige theme. Baseline Q4 2025: 12.7K sessions, 0.61% conversion. Q1 2026: 137.1K sessions, 1.45% conversion. Q2 2026 during the period we ran ongoing CRO: 241.1K sessions, 1.51% conversion. Attribution: traffic and other commercial factors also changed during the period. What our work owned: PDP architecture, offer stack, mobile purchase path, event and analytics validation, Core Web Vitals, iterative optimization.
βΈ Feral Fungi: Shopify supplement PDP overhaul from a conventional product-catalog experience to a guided discovery flow: needs-based entry, education, ingredient credibility, differentiation, cross-sell and stacking.
βΈ BrelloHealth and HelloWellness: Shopify and telehealth conversion architecture for semaglutide, tirzepatide, NAD+ and MICC treatment pages. Pricing UX, qualification CTA, provider review, fulfillment, compliance-aware disclosures built into the buying journey.
βΈ Shopify to Lightspeed X-Series integration: 139 hours across product, inventory and order sync.
βΈ WordPress to Shopify migration: 238 hours including SEO redirect mapping, theme rebuild and post-launch ranking recovery.
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WHAT I DO
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Shopify PDP overhauls and conversion architecture
Flagship product page rebuilds, offer stack, subscription and stacking presentation, trust placement, education modules, mobile purchase path, checkout UX.
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Paid-traffic landing pages
Campaign-specific landing pages wired for analytics, event validation, A/B test setup, and Shopify implementation.
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Shopify design and development
Custom Liquid theme builds, Figma to Shopify with pixel accuracy, Shopify 2.0 sections, metafield-powered content, WordPress to Shopify migrations.
Bernardo B. earns an estimated $11k/mo. That's 7.1Γ the typical freelancer and more than 99.89% of everyone we track.
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Shopify Plus and enterprise
Checkout customization, discount logic, Scripts and Functions, multi-currency, B2B and wholesale configuration.
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Shopify SEO and Core Web Vitals
Technical SEO, schema markup, page speed, Lighthouse audits.
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Compliance-aware work for supplement and telehealth
Structure and function claims, DSHEA disclaimer placement, testimonial and practitioner language reviewed against FDA and FTC guidance. I do not provide legal advice; I build the workflow that keeps client-approved claims consistent across the store.
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WHAT CLIENTS SAY
βββββ "I've worked with Bernardo for months now. He always goes above and beyond, and is amazing at execution regarding all things Shopify." - Ongoing Shopify client, printing industry
βββββ "Bernardo had a clear implementation plan and executed it effectively. When adjustments were needed, he found practical solutions." - Shopify client, full store relaunch
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VERTICALS I KNOW WELL
Supplements and wellness, telehealth and GLP-1, printing ecommerce, fashion, outdoor equipment, subscription ecommerce, consumer goods.
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TECH STACK
Ecommerce: Shopify, Shopify Plus, Shopify Liquid, Shopify Apps, Shopify Templates, WooCommerce
CMS: WordPress, Webflow, Squarespace, Elementor
Frontend: HTML5, CSS3, JavaScript, jQuery, PHP, React, responsive design
Design: Figma, Adobe Photoshop, Adobe Illustrator
Integrations: Stripe, PayPal, Lightspeed X-Series, Cloudflare, Zapier, subscription apps
Analytics and CRO: GA4, event validation, A/B test setup, Core Web Vitals
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Send me a message with the store URL and the challenge you're facing. I'll tell you where the leak is before you commit to anything.