Shopify Developer, 8+ years. I build and optimize Shopify and Shopify Plus stores for DTC brands that already have traffic - so more of the visitors you pay for turn into orders, month after month.
🏆 Top Rated Plus Shopify Developer, $200K+ earned on Upwork
🌟 Top 1% of Shopify Developers on Upwork
✅ Certified Shopify Partner, Shopify Theme Development and Liquid certified
📈 Ongoing Shopify CRO client: conversion rose from 0.61% to 1.51% over the two quarters we ran CRO, while sessions scaled from 12.7K to 241.1K
"I've worked with Bernardo for months now. He always goes above and beyond, and is amazing at execution regarding all things Shopify."
"Bernardo had a clear implementation plan and executed it effectively. When adjustments were needed, he found practical solutions."
Most Shopify stores do not lose sales at the ad. They lose them after the click. The product page does not answer the buyer's real question, the offer stack hides on mobile, trust signals sit below the fold, and nobody checks which events actually fire. As your Shopify Developer I work on that stretch between the click and the order: Shopify CRO, PDP architecture, offer UX, the mobile purchase path, and the analytics that show what changed.
Two kinds of brands hire me. DTC brands with real ad spend who want one Shopify Developer to own the Shopify theme, Shopify CRO and A/B testing. And brands already selling on Amazon or Etsy who are building their own Shopify or Shopify Plus store and need it to convert from the first order.
𝗥𝗘𝗖𝗘𝗡𝗧 𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦
▸ Granite Printing - ongoing Shopify CRO on the Prestige Shopify theme. Q4 2025: 12.7K sessions, 0.61% conversion. Q1 2026: 137.1K sessions, 1.45%. Q2 2026: 241.1K sessions, 1.51%. My scope: PDP architecture, offer stack, mobile purchase path, event and analytics validation, Core Web Vitals, iterative testing.
▸ Feral Fungi - Shopify supplement PDP rebuilt from a standard product catalog into a guided discovery flow: needs-based entry, education, ingredient credibility, cross-sell, and stacking.
▸ BrelloHealth and HelloWellness - Shopify conversion architecture for telehealth and GLP-1 treatment pages: pricing UX, qualification CTA, provider review, fulfillment, and compliance-aware disclosures.
▸ Shopify and Lightspeed X-Series integration - 139 hours on product, inventory, and order sync.
▸ WordPress to Shopify migration - 238 hours covering SEO redirect mapping, Shopify theme rebuild, and post-launch ranking recovery.
Bernardo B. earns an estimated $11k/mo. That's 9.4× the typical freelancer and more than 99.9% of everyone we track.
𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢
▸ Shopify CRO - ongoing conversion work, A/B test setup, event validation, and iterative testing on stores with real traffic
▸ Shopify PDP design - Shopify Designer and developer in one: flagship product page rebuilds, offer stack, subscriptions and bundles, trust placement
▸ Shopify landing pages - campaign pages for paid traffic, wired for analytics and A/B testing
▸ Shopify theme development and Shopify theme customization - custom Liquid, Shopify 2.0 sections, metafield-driven content
▸ Figma to Shopify - pixel accurate Shopify website design, responsive on every breakpoint
▸ Shopify Plus - checkout customization, discount logic, Scripts and Functions, multi-currency, B2B and wholesale
▸ Shopify Plus migration and Shopify website redesign for brands outgrowing their current setup
▸ Shopify apps and integrations - Lightspeed X-Series, Stripe, PayPal, Zapier, subscription apps
▸ Shopify SEO and speed on Shopify and Shopify Plus - technical SEO, schema, Core Web Vitals
▸ Supplement and telehealth stores - client-approved claims and disclaimers kept consistent on every page
▸ Shopify maintenance - ongoing Shopify Developer support, new sections, app updates and fixes on retainer
𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗬𝗢𝗨
Verticals: supplements and wellness, telehealth and GLP-1, printing, fashion, outdoor equipment, subscription ecommerce, consumer goods.
Tech stack: Shopify, Shopify Plus, Liquid, Shopify Apps, Shopify Functions, HTML5, CSS3, JavaScript, React, Figma, GA4, Stripe, PayPal, Lightspeed X-Series, Cloudflare, Zapier.
Looking for a Shopify Developer or Shopify Plus partner? Send me the store URL and the product page that matters most. I will tell you where it is losing orders and what I would change first, before you commit to anything.