Andy W.

I have over 14 years of full-time, professional SEO experience. I've lead SEO programs for Disney, Pokémon, Mastercard, US Soccer, Mailchimp, Wynn Las Vegas, BigCommerce and Clorox, and I now work directly with a small number of companies at a time.

SELECTED RESULTS

• A global online brand added $200K a month in revenue from search within 3 months
• Clorox: Kingsford +71%, Brita +52% and Hidden Valley Ranch +49% year over year
• A Shopify store grew monthly SEO revenue from $20K to $60K through on-page changes
• Williams & Williams Attorneys at Law: 26 top-3 Google rankings on $50+ per-click legal terms
• A telehealth brand ranks #2 for "online ADHD diagnosis" and is cited by Google AI Overviews 1,100+ times
• Campoli Defense: "criminal lawyer minneapolis" from #12 to #5 and "drug defense attorney minneapolis" from #21 to #5
• A Beverly Hills plastic surgeon: local page-one rankings up 52% and "plastic surgery beverly hills" at #3
• 90,000+ phone calls generated for legal and home services clients through SEO
• My organic search work helped lead to a partnership with, and eventual acquisition by, Mastercard

AEO, GEO AND AI SEARCH OPTIMIZATION (LLM SEO)
Your buyers now ask ChatGPT, Perplexity, Gemini and Google AI Overviews who to hire and what to buy. If those answers name your competitor, you lose the deal before you ever see the lead. As an AEO consultant and GEO (generative engine optimization) specialist, I make sure AI tools can find, trust and recommend your brand: entity and schema markup, AI crawler access, answer-first content, and the brand mentions large language models rely on. Every engagement can start with an AI search visibility audit that shows exactly which prompts mention you, which name your competitors, and why. Across my client portfolio, I've earned an additional 11,444 AI citations across all clients, growing faster year over year than the competitors in their industries.

WHAT I DO

• Enterprise SEO: strategy and execution for large sites, multi-location brands and complex ecommerce catalogs
• Technical SEO: audits, site migrations and redesigns, crawl and indexation, Core Web Vitals, JSON-LD schema. I've worked hands-on with the development teams at Pokémon, Mailchimp and US Soccer on the redesigns that are live today
• Local SEO: 700+ Google Business Profiles managed, map pack rankings and call tracking for single and multi-location businesses