Andy W.

I have 13 years of dedicated full-time professional SEO experience working with a wide range of industries and business sizes/types, from Fortune 100/500 companies to early-stage hyper-growth startups. I have generated consistent and verifiable results that have resulted in significant improvements in organic revenue and have opened doors for many. One of my most noteworthy accomplishments is driving an organic search presence which resulted in a partnership and eventual acquisition from Mastercard. The advantage I offer through 13 years of experience is a thorough understanding of the full history of Google's algorithm updates and the original reasons why they were initially rolled out. All of these elements are still at play today and can either work with you or against you. Google is just code at the end of the day built by humans, who have turnover rate and are imperfect.

My strengths are in Technical SEO, Local SEO, Link Building, GEO, AIO (AI Optimization), Content Strategy and On-page

For Technical SEO, I have overseen and consulted with web development teams at Pokemon, Wynn Las Vegas / Encore Boston Harbor, Disney, Bigcommerce, Mastercard, US Soccer, Mailchimp, and Clorox (Hidden Valley Ranch, Kingsford, Fresh Step, Brita) on implementing best practices for major redesigns. The current versions of Pokemon, Mailchimp, and US Soccer are redesigns that I been a part of which you can reference on their live sites now. These sites have a sound and established SEO foundation which has enabled their continuous SEO growth. In addition to that, I have worked with web development teams on implementing a wide variety of technical SEO fixes resulting in double to triple digit organic search traffic & revenue improvements within a short period of time (<6 months)

For Local SEO, I have managed over 700 Google Business Profiles since 2017. I became fascinated with Local SEO because it's an entirely separate algorithm dictated by a different set of variables. To date, my clients in the legal & home services space have received over 90,000 phone calls through my SEO efforts.

For Link Building, I have managed well over $1MM in spend managing outreach teams for ranking sites in some of the most competitive verticals around, including finance, health (YMYL), personal injury law, travel, recipes, and marketing software. I'm here to offer you my learnings and expertise so that you don't have to otherwise learn the hard way. If you're in a competitive market that requires link building, I can quickly help you acquire them in the most authoritative, relevant and impactful sources available to ensure your organic search success.

For Content Strategy, I have produced content plans and trained over 30 writers on SEO best practices. I can point you to many examples that have been on page 1 for years. What most agencies don't tell you is that they can usually come up with a content strategy that will give you enough for a years worth of publishing with a few weeks worth of work max. Many times they'll decide to trickle it out over the span of a year to maximize their retainer with you. I won't waste your dollars here and will give you what you need to ensure a solid foundation. You don't really need that much content these days, with recent updates it can actually work against you, and smaller sites actually tend to work a lot better.