About
I help startups and founders stand out from the competition with branding and packaging that actually drives results.
You know that moment when you see a brand and think:
“Wow, this just feels right.”
That’s not random. It’s the result of strategy, design principles, and deep brand understanding working together, not just pretty colors or flashy packaging.
Why Partner with a Branding & Packaging Consultant?
I don’t just “make things look good.” I help founders and teams build brands, from the inside out. That means guiding you through the why, not just the what, and ensuring every design decision connects to your business goals and audience.
With 6+ years of consulting and hands-on execution, I bring:
1- Brand-Led Packaging: Packaging that isn’t just eye-catching, but strategically positions your product in the market, builds loyalty, and drives sales (D2C & retail).
2- End-to-End Brand Identity: From foundational strategy (vision, positioning, story) to tangible assets (logos, guidelines, web, print, digital).
3- Process Leadership: I don’t wait for briefs, I help you ask the right questions, challenge assumptions, and define a path that actually works.
4- Collaboration: I’m an active partner, not an order-taker. Calls, workshops, and feedback loops, all to ensure your vision and strategy are 100% aligned.
5- Results-Focused: Every project starts with business objectives and ends with measurable results (think sales, engagement, and market recognition).
How I Work
• Discovery & Audit: Deep dive into your brand, category, and business goals.
• Strategic Direction: Brand positioning, target persona, differentiation, and brand voice.
• Creative Development: Naming, logo design, packaging, digital assets, all consistent and future-ready.
• Guidelines & Handover: Visual guidelines, editable files, print specs, and a clear roadmap for your team’s next steps.
• Ongoing Support: Available for launches, updates, and scaling new product lines.
Expertise
• Packaging Design (all formats, eco-friendly, compliance-ready)
• Brand Strategy (positioning, messaging, brand architecture)
• Logo & Visual Identity
• Marketing Collateral (print & digital)
• Web & Presentation Design (landing pages, investor decks)
• AI Integration (ideation, workflows)
Tools:
Adobe CC, Figma, PowerPoint, Canva, ChatGPT, Midjourney, Webflow, WordPress, Google Analytics, Miro, Xmind Ai
Ready to build a brand that stands out and lasts?
Let’s have a call to see if we’re the right fit, and map out your next brand move.
MRR is an estimate from Upwork's public figures - not an Upwork-official number.