Veranika P.

I help ecommerce, DTC, and SaaS businesses identify what is limiting growth, build a prioritized strategy, and lead implementation across paid acquisition, analytics, CRO, and retention.
I audit the complete customer journey to uncover wasted spend, tracking gaps, funnel friction, and missed revenue opportunities.

Recent results:

• Reduced CPL from $18 to $9 in three weeks
• Lowered pre-launch CPL by 40%
• Achieved a 20%+ landing-page opt-in rate
• Delivered 3x+ ROAS across B2B and DTC campaigns

Strategy & Audit services

1. Full-Funnel Growth Audit

• Acquisition, conversion, and retention analysis
• Revenue leaks, channel priorities, and KPI framework
• Prioritized 30-, 60-, or 90-day growth roadmap

1. Paid Media Audit

• Meta and Google Ads account analysis
• Campaign structure, budget, creative, audience, and offer review
• Recovery, restructuring, and scaling plan

1. Analytics & Tracking Audit

• GA4, GTM, Meta Pixel, events, attribution, and UTM review
• Identification of inaccurate or missing data
• Measurement and reporting recommendations

1. Funnel & CRO Audit

• Landing page, customer journey, offer, messaging, and CTA analysis
• Identification of conversion barriers
• Testing hypotheses and CRO roadmap

1. Retention & Lifecycle Audit

• Klaviyo, HubSpot, or ActiveCampaign review
• Email flows, segmentation, and lifecycle analysis
• Retention and repeat-purchase roadmap

Strategy-Led implementation:
I personally lead the audit, strategy, prioritization, and client communication. When implementation is required, I can also lead my agency team across paid media, tracking, CRO, CRM automation, email marketing, retention, and reporting. Clients work directly with me as their strategic lead, with any additional specialists agreed upon in advance. If you need clarity on what is limiting growth, what to fix first, and where to invest next, send me a message with your current goals and challenges.