Veranika P.

I am a data-focused digital marketer turning insights into scalable revenue. I expertise in acquisition, retention, and full-funnel lifecycle optimization across paid media, CRM, and automation. I build marketing systems — not campaigns — leveraging AI-powered funnel optimization, predictive segmentation, and automated email & retargeting flows to consistently drive ROAS ≥ 300%, increased conversions, and higher customer lifetime value (LTV). I’m experienced with B2B and DTC brands across Meta, Google, Klaviyo, and GA4, aligning ad spend, CRM architecture, and customer journeys into measurable growth frameworks. Key Skills & Tools: Paid Media: Meta Ads, Google Ads, Amazon Ads CRM & Automation: Klaviyo, HubSpot, Salesforce, ActiveCampaign Analytics: GA4, Data Studio, Excel / Google Sheets Growth & Retention: Lead Gen, Retargeting, Email Flows, Lifecycle Marketing 
AI & Predictive Optimization, Funnel Strategy: - Designed and executed full-funnel acquisition and retention systems, delivering ROAS ≥ 300% for multiple B2B and DTC campaigns. - Automated email and retargeting flows, increasing LTV and repeat purchase rate across diverse audiences. - Optimized multi-channel campaigns across Meta, Google, and Amazon, scaling paid traffic efficiently while controlling CAC. - Built CRM architecture and customer journeys that improved retention and overall revenue consistently. - Leveraged AI and predictive segmentation to enhance targeting and conversion rates across campaigns.