Tom P.

I'm a senior marketing manager with 20+ years of experience helping businesses build and optimize the systems that drive measurable growth, from first touch to repeat customer.

Most businesses don't have a marketing problem. They have a systems problem. Leads come in but don't convert. Customers buy once and disappear. Campaigns run but nobody can tell you what's actually working. I fix that.

WHAT I DO:

I own the full marketing funnel: acquisition, conversion, retention, and reactivation. That means I'm equally comfortable mapping a customer journey and building the automated workflows that bring it to life inside your CRM.

WHERE I GO DEEP:

→ Lifecycle and email marketing: customer journey mapping, segmentation, automated sequences that nurture, convert, and retain
→ Email deliverability: If people aren't seeing your emails they aren't seeing your offer. I implement best practices in maximizing inbox placement.
→ Marketing automation: hands-on building in platforms like HubSpot, ActiveCampaign, GoHighLevel, Zapier and AI native custom built solutions
→ Paid acquisition: Google Ads and Meta Ads strategy, execution, and optimization
→ Attribution and analytics: UTM structures, conversion tracking, GA4/GTM setup, ROI reporting that ties marketing activity to revenue
→ CRM integration: connecting marketing touch points to pipeline and revenue through tools like HubSpot, GoHighLevel and custom built apps.

WHAT MAKES ME DIFFERENT:

I also build custom tools when off-the-shelf platforms can't do what the business needs.

Using Claude Code and modern web technologies (Next.js, Supabase, Vercel), I've built production applications from the ground up, including a secure client portal for a disability law firm with role-based access, intake form tracking, entry-source attribution, and automated notification delivery via email and SMS, and a full SaaS platform with an anonymous salary database, user authentication, and subscription-based access.

This means when your growth is bottlenecked by a tool limitation, a custom dashboard, a client-facing portal, an internal workflow that no SaaS product quite handles, I don't have to spec it out and hand it to a developer. I build it myself.

WHY CLIENTS HIRE ME
• Top Rated Plus (top 3% on Upwork), 100% Job Success, $100K+ earned
• I've owned a marketing agency and I think in revenue, not just tactics • One person, whole system: strategy, build, and the marketing engine that makes it pay off