Betsy B.

Unravelling complex information, charting a path forward with clarity, is my thing. Working across multiple disciplines and sectors, whether it’s a large, small and conceptual project for global brands, corporates or a start up company. Experience: Devising and implementing specific strategies and plans to develop brands, client relationships and the business direction: Brand strategy and guardianship, brand architecture, portfolio management, consumer insight, competition analysis, semiotics, workshops, development of VBI, brand-led marketing communications, structural design, graphic design, production and deployment of brand toolkit collateral across various markets and media channels. Creating and maintaining creative excellence and consistency across all touchpoints. Professional services: Adaptable in more than 2 client verticals for product and service brands; major blue-chip FMCG, consumer, hospitality and corporate insurance experience. Education: BA Marketing