Emily O.

10+ years experience managing email deliverability, CRM, and lifecycle systems for B2B and D2C eCommerce brands. Recent Abandoned Cart email & SMS series drove $152K+ in three months. One recent reactivation journey drove $201K+ in 32 days from a 3-year cold list.

If your flows are underperforming, your deliverability is slipping, launching a new sending domain, or migrating Email Service Providers, message me with your platform, list size, and what isn't working. I'll help you discover the cause.

RESULTS:

• $152K+ from one abandoned cart email + SMS series in 2 months (telehealth brand)
• $360K+ attributable revenue in the first 32 days of reactivating a 15M-record legacy database, with 98%+ avg. deliverability across cohorts
• $18K to $47K per Black Friday/Cyber Monday send to a newly warmed list
• Former in-house lifecycle lead for national consumer brands, with lists up to 22M+

WHAT I DO:

• Core flow builds: welcome, browse, cart, checkout, post-purchase, win-back, sunset
• Retention systems for subscription and repeat-purchase brands: I find where customers drop off and build flows that prevent drop off
• Advanced integrations: Shopify, Recharge, SkyPilot, and custom API connections
• New domain and ESP setup, warming from zero to full volume in 4 to 6 weeks*
• ESP and SMS platform migrations
• Deliverability troubleshooting and sender reputation recovery
• Dormant and high-risk list reactivation
• Q4 and BFCM planning and execution
• Full Klaviyo and ESP account audits
• Specialist support for agencies on complex lifecycle builds

Every email is built in responsive HTML with live text, never image-only.

HOW I WORK:

• Flat-fee packages or hourly: senior-level work without a long-term agency contract
• Short-term engagements welcome, especially ahead of Q4
• Regulated industries: healthcare-adjacent brands (HIPAA-aware strategy, no PHI in email) and alcoholic beverage (age-gating, industry marketing codes, FDA disclaimers, etc.). I work alongside your legal team but do not replace legal council

FIT:
I only send to contacts with documented opt-in consent, and your Privacy Policy and Terms need to be in place before we start. I won't burn a domain for short-term revenue, and every piece of creative is reviewed by a human before it sends. I'm not a 24/7 on-call resource.