Most of my clients come to me when their CRM and automations have reached the point where they need someone to take proper ownership of the system.
Sometimes it is a new implementation. More often, the business already has Zoho, n8n, Make, Zapier, GoHighLevel or several other tools running, but the setup has grown messy. Leads are slipping through, workflows are breaking, data is inconsistent, integrations are unreliable or nobody is completely sure how everything fits together anymore.
That is the work I specialise in.
I design, build and improve CRM and automation systems that businesses can actually run on.
⚙️ WHAT I CAN TAKE OWNERSHIP OF
• Zoho CRM & Zoho One implementation and optimisation
• CRM architecture, restructuring and process design
• Zoho workflows, functions, Blueprints and custom automation
• Zoho integrations with external applications and APIs
• n8n and Make automation systems
• REST API and webhook integrations
• Lead capture, qualification, routing and assignment
• Sales pipeline and follow-up automation
• AI-powered workflows and agents
• GoHighLevel and HubSpot systems
• Multi-platform data synchronisation
• Existing CRM and automation audits and rebuilds
I am comfortable taking a project from an initial conversation through architecture, implementation, testing and deployment.
You do not need to map every workflow for me first.
If you can explain how the business operates, where the current problems are and what the end result needs to look like, I can work through the technical architecture and determine the right way to build it.
🔧 EXISTING SYSTEMS ARE FINE TOO
A large part of my work is improving systems that somebody else built.
I can step into an existing CRM or automation environment, trace the current logic, understand the dependencies, identify where things are failing and restructure it without blindly rebuilding everything from scratch.
That includes the less visible parts of automation that become important in production: duplicate handling, missing data, API failures, retries, authentication, routing conflicts, error paths, logging and maintaining clean data between systems.
🚀 SOME OF THE SYSTEMS I HAVE WORKED ON
Rakshana K. earns an estimated $6.6k/mo. That's 4.5× the typical freelancer and more than 99.69% of everyone we track.
• Built and maintained Zoho CRM-driven sales and operational systems for service businesses, covering lead management, pipeline automation, workflow logic, integrations and ongoing optimisation.
• Designed Zoho-based quoting and document workflows that use CRM data to automate operational steps and reduce manual work.
• Built a custom n8n lead-routing system that receives inbound leads, applies conditional assignment logic and distributes them into structured downstream workflows.
• Designed a FluentCRM, SendGrid and WordPress automation environment covering customer segmentation, tagging, branching logic and communication workflows.
• Worked with businesses where CRM and automation are part of daily operations rather than one-off workflows, requiring changes to be made carefully without disrupting the live system.
🛠️ CORE STACK
Zoho CRM | Zoho One | Zoho Creator | n8n | Make | Zapier | GoHighLevel | HubSpot | REST APIs | Webhooks | OpenAI | ActiveCampaign | Stripe | SendGrid | WordPress
The tool itself is rarely the difficult part.
The difficult part is understanding how leads, customers, data and internal processes should move through the business, then building the technology around that properly.
That is why I look beyond whether an automation simply works during a test. I account for what happens when data is missing, an API fails, a duplicate enters the CRM, a workflow runs twice, a process changes six months later, or somebody else needs to understand what was built.
The end result should be a system that is reliable, understandable and maintainable without creating another operational headache.
📩 If you need a Zoho/CRM implementation, an automation environment rebuilt, multiple platforms integrated or someone experienced enough to take ownership of an existing system, send me a message.
Give me a quick overview of the current setup, what is not working and what you need to achieve.
I can take it from there.