Natalie D.

I'm a UX content strategist and practice builder with deep experience turning content chaos into systems that scale.

I've established specialized content design functions within large organizations, led enterprise content strategy for federal health systems and Fortune 500 companies, and most recently redesigned payment experiences for 18 million freelancers at Upwork — reducing support costs by $783K and achieving 81% user satisfaction.

My work sits at the intersection of information architecture, conversion psychology, and human-centered design. I diagnose why experiences break down and rebuild them systematically — across financial transaction flows, regulated health portfolios, and a membership program that more than doubled its subscriber base over two years.

I also build the teams, frameworks, and governance structures that make great content sustainable — because good content strategy shouldn't depend on any one person to function.