Martha L.

Hi, I'm Martha! I want to help grow & scale your email marketing + automation end-to-end to drive measurable results that increase engagement, conversions, and retention. I'm an industry vet with over 10+ years working with some of the most recognized & established DTC brands ($20M+ in revenue) creating best-in-class campaigns (and brand love in the process!)

WHAT I CAN PROVIDE:
-Content: Calendar/storytelling development, creative ideation, creative feedback and copy writing
-Automation: Lifecycle marketing, flows/trigger logic and setup
-Campaign Management: Setup/build, QA/testing, scheduling and deployment
-Strategy: Frequency/cadence, segmentation, A/B testing and personalization
-Reporting: Analytics and insights for actionable steps to optimize channel
-ESP Platform Management: setup & integration for seamless onboarding
-Database growth: On + Off-site acquisition to help grow your customer database and enrich with attributes to use within marketing channels

Tech stack includes (not limited to): Klaviyo | Salesforce Marketing Cloud | Shopify | Wunderkind | Attentive | Movable Ink

*I'm highly communicative, creative and strategic! Let's create some magic together!