Kelsey C.

I’m a B2B marketing partner who combines strategic leadership with hands-on execution to help organizations grow faster without the cost or complexity of a full-time hire.

With 15+ years of in-house experience in manufacturing, construction, and professional services, I understand how marketing must align with sales goals, budgets, and operational realities. Today, I help companies access senior-level marketing guidance and execution in a flexible, project-based or fractional model.

Core areas of focus
• Marketing automation and CRM architecture including HubSpot and Dynamics
• Demand generation strategy and campaign development
• Email marketing and lead nurture systems that support sales teams
• Website messaging, SEO, and conversion focused landing pages
• Webinar programs and automated follow up campaigns
• Marketing reporting and performance visibility

Typical projects I help clients with
• HubSpot implementation, cleanup, and automation workflows
• Marketing systems and lifecycle stage design
• Demand generation campaigns and marketing strategy
• Email nurture programs and campaign optimization
• Website messaging, SEO improvements, and landing page strategy
• Marketing infrastructure audits and improvement roadmaps

Why clients work with me
• 15 years of in house B2B marketing leadership experience
• HubSpot certified across marketing, sales, reporting, and inbound
• Strategic thinking combined with hands on execution
• Proven results improving lead quality, campaign performance, and marketing efficiency
• Clear communication and organized project management

Technology + platforms:
• HubSpot
• Mailchimp
• Constant Contact
• Microsoft Dynamics 365
• Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere Pro)
• Canva
• WordPress
• Elementor
• Shopify
• Google Analytics
• Google Tag Manager
• Google Search Console
• Moz Pro
• SEMrush
• Hootsuite
• LinkedIn Business Manager
• Meta for Business

Industries
• SaaS and technology
• Energy and electrification
• Industrial and engineering services
• Construction and infrastructure • Nonprofits and associations