Genevieve C.

I led global operations on EA Sports FIFA, a $7B+ franchise, worked across $100M+ Film & TV productions including Skyfall, Avengers and Game of Thrones, and started my career at Apple. Now I run Formaum & help business streamline and scale with AI.

Recent results:
✅ Closed a $96K/month revenue leak with multilingual speed-to-lead AI Agent.
✅ Surfaced $1.8M in recoverable revenue across a multi-location reactivation campaign.
✅ Recovered $54K+ in annual capacity by replacing fragmented tools.

Clients bring me in when their operations have outgrown their systems. The CRM no longer reflects how the business runs. Data is fragmented across tools. Reporting is manual. Leads are lost between channels. Knowledge lives in documents and people's heads. Leadership knows revenue or capacity is leaking somewhere, but the current stack makes it hard to see where.

𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗜 𝗕𝘂𝗶𝗹𝗱:

🗂 CRM THAT FITS HOW YOU RUN
• Pipelines, intake, follow-up, reactivation
• GoHighLevel, HubSpot, Pipedrive, Monday, Airtable, ServiceTitan, Jobber, Housecall Pro, ClickUp

⚙️ YOUR TOOLS, CONNECTED
• No more copy-paste between systems
• n8n, Make, Zapier, APIs, webhooks, custom MCPs, Python

📥 ENQUIRY TO BOOKED
• Forms, chat, SMS, WhatsApp into one pipeline
• Calendar handoff + status writeback

🎙 VOICE, WIRED INTO YOUR CRM
• ElevenLabs, Retell, Vapi, Twilio

📊 REPORTING YOU TRUST
• Live ops dashboards, searchable SOPs
• QuickBooks Online (QBO) flows

🤖 AI AGENTS (CLAUDE EXPERT)
• Claude Skills, Routines + Artifacts built for your team
• Claude, OpenAI, Grok / Grok Bot, Dots, Codex, Cowork

I come from a Science and Technology background that grew into running large global team operations. I have led cross-functional teams in high-pressure, high-budget environments where timelines, data quality, communication and operational clarity mattered every day.

That background shapes how I build: strategic first, technically rigorous and grounded in how real teams actually work.

𝗖𝘂𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗔𝗜 𝗻𝗼𝗶𝘀𝗲
AI moves faster than most teams can keep up with. I help you sort out what's actually worth your time. If something fits how your business runs, I vet it, plan it and handle the integration. If it doesn't, I'll say so, even when an AI tool would happily agree.