Anja B.

I’m a Market Research & Strategy Consultant with 15+ years of experience turning data into decisions. My expertise spans behavioral science, customer insights, and brand growth - helping companies understand why people buy and how to influence their choices.
Previously, I held leadership roles at P&G and Kenvue, where I built insight frameworks, led international research programs, and supported brand teams in making evidence‑based strategic decisions.
I can support you with:
• Market & customer research
• Behavioral insights
• Brand & marketing strategy
• Customer journey analysis
• Concept & product testing
• Competitive and category analysis
• Clear, compelling reports & presentations
I bring scientific depth, strategic clarity, and a strong business mindset to every project. Let’s connect to discuss how I can help your brand achieve its objectives and thrive in a competitive marketplace.