Jon F.

Packaging and brand designer for wellness, supplement, pet, beverage, and food brands—from concept through production.

I help CPG brands stand out in competitive categories, communicate quickly, and drive purchase decisions through clear, scalable packaging systems. Whether on shelf or online, my focus is packaging that builds trust, clarifies key benefits, and differentiates your product at a glance.

Backed by 20+ years in CPG and retail and 4+ years on Upwork with 150+ five-star projects, I've helped emerging startups and established brands launch new products, refresh existing packaging, and build cohesive product lines.

My 4-step process takes projects from idea through production:

➡️ Discover: Category, competition, customer, and strategic direction
➡️ Create: Packaging and brand concepts built around positioning and key benefits
➡️ Refine: Collaborate and iterate to create a differentiated, market-ready solution
➡️ Execute: Deliver production-ready files built for real-world printing and manufacturing

My approach is packaging-first—using one of your brand's most important customer touchpoints to establish a cohesive visual system that can grow with your product line.

If you're considering a packaging or brand project, I'd love to connect.