Melissa R.

I run Google Ads accounts end-to-end — strategy, structure, bidding, budget, creative, and reporting — for high-ticket B2B and B2C businesses, home and local services companies, and SaaS businesses spending usually $10,000/month and above.

I'm a Google Ads Certified PPC specialist with 21 years of experience, managing over $60M in ad spend across Google Ads, Microsoft Ads (Bing Ads), Meta Ads, and now ChatGPT Ads — working with businesses where lead quality varies and the difference between a good lead and a bad one is worth thousands.

What managing your Google Ads account looks like:

I run almost exclusively on exact match, with manual bidding — and consistently outperform Smart Bidding doing it. Most accounts hand control to Google's automation before the data or the keyword structure can support it; I keep control manually until the numbers actually justify handing it over, and often they never do. I've also built my own tools to extract and apply negative keywords systematically, rather than relying on the slow manual search-term-report grind most PPC managers are stuck doing.

Underneath that: full conversion tracking (GTM, GA4, Enhanced Conversions) and value-based signals fed back to Google Ads — behavioural engagement during the session, lead quality at signup, and offline conversion data (quoted values, won jobs) via CRM integration with Salesforce, HubSpot, and similar platforms. Google Ads learns what a real customer actually looks like for your business, not just what generates a click.

I move budget to what's actually converting, not what's spending fastest. I make landing page and creative recommendations based on what the data shows is losing you leads, informed by ongoing conversion rate optimization (CRO). My monthly reports are built around revenue and lead quality, not clicks and impressions.

None of this is a separate service bolted onto PPC management. It's how I run every Google Ads account, from day one.

Recent results:

📈 A UK business insurance provider (high-ticket B2C): +144% revenue, +68% ROAS, +87% sales.
📈 A land surveying firm (local services): -41% cost per quoted lead, +67% quoted lead ROAS, +12% value of work quoted.
📈 A resin driveway installer (home services): -41% cost per acquisition, -40% ad spend for the same results, +11% quote requests.

What's included when I manage your Google Ads / PPC account:

✅ Campaign strategy, structure, exact-match keyword targeting, and manual bidding ✅ Systematic negative keyword extraction using my own tooling, not manual search-term trawling ✅ Full Google Ads account management — Search, Performance Max, Microsoft Ads/Bing Ads ✅ Conversion tracking architecture — GTM, GA4, Enhanced Conversions, offline imports ✅ CRM integration (Salesforce, HubSpot) for quoted value and job value feedback to Google Ads ✅ Behavioural signal tracking and lead scoring ✅ Landing page and creative recommendations, including CRO ✅ Daily reporting built around revenue outcomes