Melissa R.

Most Google Ads accounts are optimising blind.

Google receives a signal when someone clicks and a signal when someone converts. Everything in between — the session that lasted four minutes, the person who read your pricing page twice, the lead that was genuinely worth £8,000 vs the one that was never going to buy — Google sees none of it.

I fix that. And the results compound over time.

I'm a Google Ads specialist with 21 years of experience and $60M+ in ad spend managed. I work exclusively with service businesses at serious spend levels — typically $20,000/month and above — where signal quality, conversion intelligence, and proper offline tracking make the difference between an account that improves every month and one that plateaus.

What I do differently:

Most specialists focus on what happens before the click — keywords, match types, bidding, structure. I focus on that too. But the work that produces outsized results is what happens after the click.

I build three connected layers that most accounts don't have:

Behavioural signal tracking — meaningful engagement signals sent back to Google during every session, not just at conversion. Google learns what a genuinely interested visitor looks like for your specific business — even when they don't convert immediately.

Conversion value scoring — form submissions sent back to Google with predicted revenue values based on lead quality signals. Not a flat conversion count. A signal that reflects what each lead is actually worth. Google optimises toward high-value leads not just lead volume.

Offline conversion tracking — quoted values and won jobs connected back to the original click via CRM integration. Google learns which keywords, campaigns, and audiences produce real revenue — not just enquiries.

Together these give Google a complete picture of your customer journey from first session to closed job. The algorithm gets better data than any competitor's account is providing. Targeting improves continuously. Cost per quality lead drops over time.

Recent results:

• A UK business insurance provider: +144% revenue, +68% ROAS, +87% sales.
• A land surveying firm: -41% cost per quoted lead, +67% quoted lead ROAS, +12% value of work quoted.
• A resin driveway installer: -41% cost per acquisition, -40% ad spend for same results, +11% quote requests.