I run an AI-assisted Google Ads and Facebook Ads performance system that monitors your account daily, spots opportunities before they become problems, and combines automation with 15+ years of human expertise. I utilize AI to automate the data capture and reporting. I also use AI to track a long list of variables for analysis. I also integrate extensive A/B testing throughout.
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I've managed Google Ads and Meta Ads, Google Business Profiles, Google Analytics, and Tag Manager (GTM) for 14+ years, and I am Expert-Vetted by Upwork. I have been a Certified Google Ads Partner since 2012.
View my certifications at Accredible under Doug Shaw.
In the last 18 years, I have logged 50,000 hours via direct relationships and Upwork. My clients spend between $2k and $300k/month on Google Ads, occasionally a bit lower
Ultimately, you must do two things to succeed with Google and Meta Ads:
(1) Do it the way Google I Meta wants (mostly).
(2) Do things that are additive and differentiating from your competitors. Test alternatives to Everything
I am an Active Member of All of the following :
For Google Ads
What does the above mean for you? This means I keep up with the latest insights and have the best subscription resources on the web to solve complex problems related to Google Ads, Meta Ads and Tracking.
I have also accumulated as diverse a set of experiences as you can get:
doug s. earns an estimated $8k/mo. That's 6.7× the typical freelancer and more than 99.81% of everyone we track.
99% Satisfaction Level; 41,000+ Hours in Upwork; Designated Upwork Expert-Vetted, Top 1% Freelancer; 14+ Years Experience - All Paid Ads + Analytics + Conversion Tracking. Google Ads Partner since 2012. Meta Ads Manager since 2015.