Nikolai S.

Founder and lead architect of Metawork Studio.

Certified Pipedrive Authorized Partner, HubSpot Solutions Partner, and Make Silver Partner.

Since 2013, my team and I have shipped 450+ CRM and automation projects across the UK, US, Netherlands, Sweden, and the DACH region.

Recent work includes Derek Rose, Centric Software, Bloombar Watches, Embark Law, Stromeus, and Dr Schauer Steuerberatungs GmbH.

$200/hr is my consultant rate. It buys you my time directly for technical blueprints, architecture reviews, audits, migration planning, and escalation when your team or current agency is stuck.

Full builds are scoped against a fixed budget and delivered by my team — quoted separately.

How we work

We build CRMs the way engineers build systems: error handling, logging, version control, runbooks. Most "marketing agencies with a CRM package" sell strategy and treat the CRM as admin.

We've audited dozens of their builds — unused custom fields by the hundred, Make scenarios silently failing for months. We do the opposite, document every moving part, and hand it over so your team owns it. No proprietary stacks, no lock-in. You're always one month from leaving.

AI-ready by default

Every build ships wired for AI through our own Pipedrive and HubSpot MCPs — meaningfully better than the official ones because they bake in the production gotchas.

Claude, ChatGPT, and Gemini talk to your CRM through them. Team training included.

Why me?

✅ Right fit if you need senior judgment on a CRM build that has to scale, or have a setup that's quietly broken and you can't see where.

🚫 Not the right fit if you want the cheapest hands or a quick patch with no root cause.

Message me with your stack, team size, and what's broken or being built.