Mike B.

Shopify Plus developer, CRO specialist and Shopify migration expert with 14+ years in eCommerce. My recent Shopify Plus projects delivered conversion rate lifts from 31% to 250% (depending on the client's starting point), so I can guarantee results.

Most clients hire me for one of four things:

1. Conversion rate optimization (CRO)
   Store audits, product page and collection redesigns, bundles and upsells, product quizzes, cart and checkout improvements, and A/B testing to prove what actually lifts revenue.

2. Shopify and Shopify Plus development
   Custom themes and Liquid sections, custom and private apps, Shopify Functions, headless storefronts, Shopify Markets for international selling, subscription and B2B flows, and integrations with ERPs, CRMs, Klaviyo, Recharge and fulfillment tools.

3. Shopify store migrations
   Magento to Shopify, WooCommerce to Shopify, BigCommerce to Shopify, plus PrestaShop, Wix, Squarespace and custom platforms. Products, variants, customers, order history and reviews are moved accurately, 301 redirects and SEO metadata protect your rankings, and the new store is built and tested before the switch so you keep selling with no downtime.

4. Speed and technical fixes
   Page speed and Core Web Vitals optimization, app clean-up, theme bug fixes and checkout extensibility upgrades.

Results from recent projects (with my team at Binary Future, a Shopify Partner agency)

• Superior Care Pet (European pet wellness brand): +45% conversion rate after restructuring product architecture, rewriting benefit-led product pages and unifying the mobile UX.
• My Mum Made It (global streetwear label): +39% conversion rate with a high-performance Shopify Plus storefront and next-gen fashion UX.
• MuttGut (US pet wellness brand): +34% conversion rate with custom product pages, subscriptions, bundles and Klaviyo retention flows.
• Mylee (UK's leading at-home gel nail brand): +31% conversion rate on a mobile-first Shopify Plus store with bundles, a product quiz, automated discount logic and Shopify Markets across 250+ SKUs.
• Kolab Collection: headless Shopify Plus build connecting apparel with NFC chips and a companion mobile app.
• Harklinikken: Shopify Plus store serving customers in the UAE, Denmark, the UK and the USA.