Victor T.

Does your Facebook Ads CPA rise and ROAS drop every time you increase ad spend? Ad platforms find the most likely buyers first, so larger budgets reach less-ready shoppers and often make each new sale more expensive.

With 14+ years of experience and $35M in managed ad spend, I help Shopify DTC brands scale without sacrificing profitability by expanding Facebook Ads & Google Ads audiences, improving offers for less-ready shoppers and increasing LTV through Klaviyo campaigns.

Real Shopify results from a Facebook Ads media buyer:

🏆 $1,386,587 in revenue for a cookware Shopify brand. Rebuilding its Facebook Ads eCommerce campaigns with better offers and Facebook Ads copywriting helped lift ROAS from 0.22 to 3.9.

🏆 $700K in 4 months at 4.67 ROAS for a U.S. doors and windows retailer. I moved the Facebook Ads funnel beyond Facebook Ads lead generation toward product education, purchase intent and retargeting.

🏆 $232.6K in one month at 2.09 ROAS for a beauty tech brand while cutting ad spend by 29%. As a Facebook Ads media buyer, I improved targeting and the Meta Ads funnel.

🏆 $47,500 in monthly revenue at 5.50 ROAS for a home décor brand. Restructuring Meta Facebook Ads increased purchases from 18 to 160 and reduced cost per purchase from $80 to $54.

🏆 $143K in 30 days for a jewelry brand. My Google Shopping Ads expert work helped raise Shopping ROAS from 2.7 to 3.2, while Meta Ads jewelry campaigns improved from 0.9 to 2.8.

🏆 $201K in additional revenue over 2 months for a party goods store with 36,000+ products. Coordinated Google Meta Ads campaigns and improved segmentation raised revenue by 36% and conversion rate by 53%.

🏆 $553,500 in sales for an electric scooter brand. Rebuilding Meta Ads management with stronger campaign structure and Meta ad creative testing helped support the result.

🏆 $115K in 10 weeks for an underwear brand. Better bundles and dropshipping Facebook Ads improved the economics of acquiring new customers.

How I help Shopify brands grow:

Google Ads and Shopping

My Google Ads specialist eCommerce work covers Search, Shopping, Performance Max, product feeds and remarketing. As a Google AdWords specialist with Google certification, I review bidding and Google AdWords PPC GA4 tracking against actual Shopify sales, as we did for the $143K jewelry case. For Google Shopping Ads dropshipping campaigns, product margins and delivery costs determine how far the budget can go.