Barry W.

I’m a senior UI/UX designer specialising in enterprise SaaS, complex web applications and conversion-focused product design. I help software teams simplify complicated workflows, improve usability and turn business requirements into polished, developer-ready Figma designs.

I help founders and product teams design clear, effective digital experiences across apps, SaaS platforms, dashboards and conversion-focused websites, turning complex ideas into intuitive, usable interfaces that support real business goals.

A big part of my work is helping teams design MVPs: shaping early ideas, simplifying user journeys and creating polished, build-ready Figma designs that developers can confidently build from.

I’ve worked with entrepreneurial founders, in-house product teams and established organisations to design and evolve products that need to scale, convert and remain easy to use over time. My focus is always on clarity first: reducing friction, improving usability and making sure design decisions are grounded in both user needs and commercial reality.

My experience spans product UI/UX, SaaS platforms, dashboards, mobile apps, internal tools, marketing websites and landing pages, with a strong emphasis on practical, build-ready design using Figma and modern workflows.

Highlights

• UI/UX Freelancer of the Year finalist
• Top Rated Plus & Expert-Vetted on Upwork
• 12+ years professional design experience
• 8,000+ hours delivered on Upwork
• Fast, reliable communication
• Senior, calm and practical design support

Core services

• MVP design for startups and new product ideas
• Product UI/UX design for apps, SaaS, dashboards and internal tools
• Conversion-focused website and landing page design
• UX audits and product simplification
• Prototyping, user flows and wireframes
• Design systems and scalable UI
• Figma design for build-ready handoff
• Webflow-ready website design

I enjoy working on projects where things feel a little unclear or messy at first, helping teams simplify, prioritise and move forward with confidence.

Whether you’re designing a new MVP, refining an existing product or improving how a website performs, I aim to be a calm, senior design partner you can rely on.