Christopher C.

Specializing in execution of email and multi-channel lifecycle programs for brands like Calendly, Apollo, and PlugShare. I work comfortably alongside product, data, and engineering teams to move lifecycle programs forward.

Featured project: I built a custom Cursor skill, using Braze's MCP server and API, that pulled every email across 100+ Braze Canvases — the client's entire lifecycle program — and rebuilt them for a company-wide rebrand on a new modular design system built around Content Blocks and Liquid personalization. The skill generated the 500+ rebranded templates and pushed them back into Braze, leaving only final human QA. Work that might otherwise have gone to an agency stayed in house.

What I bring:

• Lifecycle program builds across onboarding, activation, and retention — including welcome series, feature adoption, and reengagement
• Braze expertise, with enough context on the upstream stack (Braze SDKs, Segment, HighTouch, warehouses) to troubleshoot data issues with the teams that own them
• AI-assisted marketing ops: custom tools built with Claude Code and Cursor utilizing Braze's MCP server and APIs for bulk builds, audits, QA, etc.
• Email development with HTML + CSS, plus the inbox rendering knowledge to QA what AI and drag-and-drop builders produce — Outlook, dark mode, mobile, Gmail clipping
• Personalization and dynamic content via Liquid with Context variables, Content Blocks, Catalogs, and Connected Content
• Canvas design with experiment paths and holdout testing to measure what actually worked
• Segmentation with custom events & properties, attributes, and Query Builder (SQL)
• Data operations in Braze via webhooks and User Update steps
• Multi-channel builds: push, in-app messages, SMS, and Content Cards

Why hire me over other freelancers? I promise you:

✅ Reliability. I do what I say I'm going to do — on time and as expected.

✅ Communication. You'll always know where things stand — status, blockers, and what I need from you.

✅ Ownership. I think about the broader business objective, not just the ticket (re: the principal-agent problem).

✅ Braze expertise. My platform of choice since 2021, Marketer and Technical Architect Certified. You won't be paying me to learn it on your instance.

I work best embedded with a team long-term, usually 10-15 hours a week, with flexibility to scale up during launches, migrations, and busy periods. Many of my client relationships span multiple years.