Christopher C.

Specializing in execution of email and multi-channel lifecycle programs for brands like Calendly, Apollo, and PlugShare. I bring to the table: - Braze expertise with multi-system comfort (familiarity with CDPs, analytics tools, etc.) - Personalization and dynamic content via Liquid (with Context variables), Content Blocks, Catalogs, and Connected Content - Experience with full AI Decisioning in addition AI-powered features such as Personalized Paths and Intelligence Suite - General AI literacy, experience building small utility apps using Claude Code, Cursor, etc. - Advanced Canvas and Campaign design and implementation - Email development with HTML + CSS (mobile responsive, dark mode) - Segmentation with custom events & properties, attributes, and Query Builder (SQL) - Data operations within Braze via webhooks and User Update steps - Multi-channel builds including Content Cards, mobile push notifications, and in-app messages Why hire me compared to other freelancers? I promise you: ✅ Reliability. I do what I say I'm going to do – on time and as expected. I'm not perfect, but I care about being a dependable resource. ✅ Communication. I believe clear and organized communication = fewer problems and better results. ✅ Ownership. I make an effort to think like an owner (re: the principal-agent problem). Not just doing enough to get by, but considering broader business objectives. ✅ Braze expertise. Braze has been my platform of choice since 2021, and I'm both Marketer and Technical Architect Certified. Primarily interested in working in Braze, enhanced with AI tools. Familiar with the role of tools such as Segment, HighTouch and data warehouses. I understand basic programming concepts and am comfortable working with product, data, and engineering teams to move lifecycle programs forward.