Jonathan S.

-Google Ads / paid media account review
-Performance Max analysis
-Search campaign structure review
-Conversion tracking audit
-Landing page and funnel analysis
-Geographic and audience inefficiencies
-Budget allocation review
-Search intent alignment
-Attribution gaps
-CRO opportunities
-Scaling constraints
-Revenue leak identification

Deliverables typically include:

-Loom walkthrough
-Live strategy call
-Prioritized findings
-Quick wins
-Strategic roadmap
-Clear recommendations

Select Experience

Diamond Resorts International - Built inbound acquisition and call tracking infrastructure that contributed to record lead growth during a major scaling period prior to acquisition by Apollo Global Management.

Blink Health - Built ecommerce acquisition from the ground up, scaling from zero to seven figures in monthly revenue during a key funding stage.

Game Server Hosting Category Leader - Long-term strategic partner during a 6+ year growth phase, helping scale Google Ads, paid acquisition, SEO, CRO, localization, and international expansion. Oversaw mid-six-figure annual media investment and worked directly with ownership on positioning and long-term marketing strategy.

Leesa Sleep - Supported launch strategy and paid acquisition across US and EU markets before transitioning into an advisory role as the internal team matured.

Health Insurance Company - Served as Fractional CMO overseeing lead generation, Google Ads, attribution, landing pages, funnel optimization, reporting, and marketing system alignment.

Credentials

-Google Partner
-SEMrush Partner
-CallRail Diamond Partner
-Upwork Top Rated
-Upwork Expert-Vetted
-On Upwork since 2011
-5-Star Reviews

Ideal Fit

I'm often brought in when leadership needs a senior outside perspective to identify what is no longer working in Google Ads, PPC, tracking, or the broader acquisition system.

I work best with companies that:

-Are actively spending on Google Ads or paid media
-Need a senior PPC and growth perspective
-Want to understand what is actually driving or limiting performance
-Need strategic clarity before scaling further
-Want clear recommendations, not generic campaign maintenance

If performance no longer makes sense, I can usually identify why quickly.

Jonathan Stec
Founder & Principal, FirestormSEM