Daniel G.

I have personally reviewed over 1,000 Google Ads accounts > more than almost anyone outside of Google staff. I know exactly why accounts fail, and I know the precise architecture required to make them scale.

I am a Google Premier Partner which is a status awarded to only 3% of Google Partners and a Google Ads instructor at Business Mentor, a mastermind for digital marketers and founders.

I build advertising systems that do one thing: deliver qualified leads and revenue, not just clicks.

Happy Client Results:

"Since partnering with Cato, we've seen a 64% increase year-on-year in SQLs. Working with Cato is a pleasure." Henry Allen, LoyaltyLion
"Well over 100 enquiries which should lead to additional sales of over $10M. Well worth the investment." Alexander Stone, IMCO Pipes

My Fav Industries to Work in:

⚖️ Law (My Specialty): 11+ years building lead gen funnels for PI and High-Net-Worth Divorce firms. I have ranked firms #1 on Google and know the legal landscape inside out.
💻 SaaS: In 2025, I helped a SaaS business double inbound MQLs while reducing YoY ad spend.
🏥 Medical: Cosmetic surgeons, treatment providers, and medispas. I know how to navigate medical advertising policy while driving volume.
🛍️ eCommerce: From $0 to $1M/month. I took a client to the #1 best-selling product on Google Shopping USA. Specialised in Shopify and Magento.
🏭 Manufacturing: In 2025, I helped a steel manufacturer double sales YoY through an omnichannel Google, Meta, and SEO approach.

How We Do it:

Proper Structure: Accounts built to scale with minimum wastage.
Full Tracking: Google Analytics, Meta Pixel, CRM, and WhatConverts integrated from day one.
Revenue Focus: Campaigns optimised for MQLs and SQLs — not vanity metrics.
Careful Ramp-Up: We start modest, prove the system, then scale spend profitably.
Communication: Direct Slack access to me and the team throughout.

Who I Like Working With:

I work best with established businesses ready to scale or startups who want to make Ads grow their new business.

I work regularly with law firms and high-ticket B2B, cosmetic surgery and medispas, and high-growth eCommerce brands.

Ready to grow? Book an intro call. We'll discuss your business, your competition, and whether I can help you win. If it's a fit, I'll send a clear proposal through Upwork.