Jennifer B.
FreelancerTop Rated PlusI help businesses increase revenue by improving customer acquisition, conversion rates, and retention.
I look across the full customer journey to determine whether performance is being limited by the traffic, creative, offer positioning, messaging, funnel, follow-up, tracking, or a combination of factors. From there, I create an integrated strategy focused on improving revenue and scalability.
I have 14+ years of experience in email marketing and automation, CRM optimization, paid advertising, sales and lead-generation funnels, conversion rate optimization, and customer acquisition strategy.
My work has helped clients:
✅ Grow email marketing to account for more than 35% of total revenue
✅ Consistently generate open rates of 35% to as high as 65%
✅ Achieve CTR of 3% to as high as 12% (not including free downloads CTAs)
✅ Increase opt-in rates by 10% to more than double in some cases
✅ Improve sales funnel conversion rates to as high as 12%
✅ Reduce wasted ad spend by identifying tracking, targeting, and conversion issues
✅ Consistently achieve 3X+ ROAS on ad campaigns
✅ Build more cohesive acquisition and retention systems across multiple channels
𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻
I help businesses build highly profitable email marketing systems that support the complete customer lifecycle.
I handle email strategy, segmentation, flow mapping, copywriting, design, implementation, campaign planning, A/B split testing, and optimization.
For eCommerce that may include:
- Welcome series
- Abandonment/recovery flows (browser, cart, checkout)
- Post-purchase, replenishment, cross-sell, upsell, and winback flows
- Subscription reactivation flows
- Transactional flows
- Campaign management
For service-based businesses and B2B that may include:
- Lead nurturing flows
- Call booking reminders and post-call flows
- Webinar reminders and post-webinar flows
- Customer onboarding flows
- Campaign management
I also build B2B outbound systems, including list development, sequencing, deliverability, domain authentication, and CRM integration.
United States#479 / 136,399Top 0.35%
Jennifer B. earns an estimated $11k/mo. That's 7.5× the typical freelancer and more than 99.9% of everyone we track.