About
I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue.
If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands.
Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution.
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What I Do Best:
Paid Acquisition
Google Ads (Search, Performance Max, Display, YouTube)
Meta Ads (Facebook + Instagram)
Retargeting + full-funnel sequencing
Ad creative strategy + testing frameworks
Campaign builds, rebuilds, audits & optimization
Funnels & Conversion Systems
Landing page strategy + wireframes
Funnel architecture (cold → warm → hot)
CRO: analytics, heatmaps, A/B testing
Offer optimization + messaging refinement
Lead gen, eCommerce, SaaS, B2B funnels
Analytics & Optimization
Campaign auditing + diagnostics
Attribution setup + tracking fixes
Performance dashboards (GA4, Tag Manager)
Conversion rate optimization
ROI modeling + scaling strategy
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Results I’ve Delivered:
70 percent+ sales lift from a 90-day paid ads + funnel overhaul
$0.13 user acquisition via Meta Ads (education vertical)
500,000+ app downloads in 6 months using organic + retargeting systems
150 percent+ traffic growth across multiple performance-led campaigns
$480K raised through a paid/earned hybrid launch funnel
8M dollars in VC funding secured by clients following GTM + growth strategy
Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts
Tools & Platforms
Ads: Google Ads, Meta Ads Manager, TikTok Ads
Analytics: GA4, Tag Manager, Looker Studio, Hotjar
Optimization: Optimizely, VWO, Crazy Egg
Funnels: ClickFunnels, Webflow, Unbounce, Shopify
Email/Retention: Klaviyo, Mailchimp, ActiveCampaign
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About Me:
I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.”
I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization.
If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.
MRR is an estimate from Upwork's public figures - not an Upwork-official number.