Renata P.

Journalist, 30+ years. I write and edit SEO content in English and Portuguese, and I have spent the last ten years on technology accounts: SaaS, fintech and industrial B2B.

Brazilian, living in Lisbon for nine years. I write European Portuguese for readers in Portugal and Brazilian Portuguese for readers in Brazil, with active clients in both markets. A page written in pt-BR loses a reader in Lisbon by the second paragraph, and a Brazilian reader spots pt-PT just as fast.

WHAT I DO

SEO and AEO writing
Long-form articles, blog posts and commercial pages, written for the reader, built to rank in Google and structured to be cited when someone puts the same question to ChatGPT or Gemini. I work from your brief, or I build the brief myself.

Portuguese content and localization
Website and product pages rewritten for the Brazilian or the Portuguese market. The angle, the examples and often the whole argument change.

AI visibility tracking
On recurring content work I track which of your pages get cited in AI answers, and which competitor takes the slot when yours does not. It comes with the writing.

Content briefings
Briefings detailed enough for any writer to produce a ready-to-rank article on the first attempt: primary and secondary keywords, semantic terms, AI-target queries, tone, sources and full structure. I build them in a tool I developed myself, which also runs the quality analysis on the finished draft.

Content audits and updates
Existing content checked for keyword stuffing, outdated data, weak structure and low AI visibility. Then fixed.

Keyword research and content calendars
A prioritized roadmap built on search intent, keyword difficulty, semantic clustering and competitive gaps.

RESULTS

Swiss fintech, 13 months: two to three SEO articles a week. Multiple first-page rankings in a crowded niche, and a blog that reached 13,000 monthly organic visits with 6,000 tracked keywords.

Travel platform, European Portuguese: 43% traffic growth from Portuguese-speaking regions in two months, plus media placements. Running since 2024.

German engineering manufacturer: 100+ pages revised in Brazilian Portuguese in under two months. Digital marketing management for the same client for seven years, expanded from Brazil to Argentina.