Samuel L.

Seven-figure Shopify stores hit the same ceiling. The ads are working, and traffic is coming in, but visitor monetization is too low to make scaling profitable. More spending does not fix this. You are losing revenue on every session, and the gap between what your store earns and what it could earn grows every month.

I added $3.6M in additional annual revenue for a single store through homepage redesign, conversion hierarchy optimization, and targeted split tests. I took a struggling supplement brand from near-zero to a 1,426% revenue increase. These results come from a systematic process built exclusively for eCommerce.

WHAT MAKES THE PROCESS DIFFERENT
Most CRO consultants start with your analytics. I start before that.
Before any analysis begins, I run your store through a proprietary AI research system, currently running 20 specialized prompts across multiple AI platforms, including Gemini Deep Research and Perplexity, which maps your customer psychology, pre-purchase anxieties, quality uncertainties, competitive positioning, and pricing signals. The output is a detailed intelligence report that shows exactly how your store and offer are perceived in the market before we access your data.

Every recommendation is then evaluated across five conversion dimensions: value proposition, relevance, clarity, motivation, and friction. Each insight is classified into one of four action types: implement immediately, investigate further, instrument for data, or test via A/B experiment, so nothing lands as vague advice. Every suggestion has a clear next step.
This foundation means we work from a comprehensive, research-backed starting point from day one. Faster time to value. More accurate decisions. Better results.

YOUR PATH DEPENDS ON WHERE YOU ARE NOW
-The Launchpad is for stores with limited data and major on-site opportunities.
A focused visual review targeting the highest-impact changes to build momentum fast.
-The Compounder is for stores with traction that are ready to grow further. A comprehensive Profit Maximization Plan covering conversion rate, AOV, UX, messaging, and technical performance. Not a standard audit. A prioritized improvement roadmap focused on your bottom line.
-The Innovation Lab is for mature stores with enough monthly conversions for statistically valid testing. A structured A/B testing program that follows a defined Planning, Building, and Learning cycle — from test backlog creation through development, QA, launch, and result analysis.

All paths feed into the same ongoing growth loop: quarterly deep-dive optimization plans combined with a recurring execution sprint — preparing items for your review, prioritizing them, executing between meetings, measuring results, feeding the next iteration.