Stanislav M.

Most Amazon managers pitch "campaign optimization." Here's the part they leave out: they're 𝗽𝗮𝗶𝗱 𝗮 𝗽𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱, so they earn more when you spend more — profit or not, with nothing to stop it. My fee can grow with your spend too — the difference is 𝘁𝗵𝗲 𝗯𝗿𝗮𝗸𝗲: a 𝗧𝗔𝗖𝗢𝗦 𝗴𝘂𝗮𝗿𝗱𝗿𝗮𝗶𝗹. 𝗦𝗽𝗲𝗻𝗱 𝗴𝗿𝗼𝘄𝘀 𝗼𝗻𝗹𝘆 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗵𝗼𝗹𝗱𝘀. 𝗥𝗲𝗮𝗹 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 from one client. 𝟮𝟬𝟮𝟰: $𝟱.𝟰𝗠 𝗶𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 on $509K of ads — a 𝟵% 𝗧𝗔𝗖𝗢𝗦. 𝟮𝟬𝟮𝟱: $𝟵.𝟴𝗠 on $991K of ads — 𝟭𝟬% 𝗧𝗔𝗖𝗢𝗦. I 𝗻𝗲𝗮𝗿𝗹𝘆 𝗱𝗼𝘂𝗯𝗹𝗲𝗱 𝘁𝗵𝗲 𝘀𝗽𝗲𝗻𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗲𝗮𝗿𝗻𝗲𝗱 𝗶𝘁: $𝟰.𝟰𝗠 𝗼𝗳 𝗻𝗲𝘄 𝘁𝗼𝗽 𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗽𝗼𝗶𝗻𝘁 𝗼𝗳 𝗧𝗔𝗖𝗢𝗦. I'm paid to capture territory profitably, not to inflate your ad bill — and that's what it looks like in practice. That's why I call myself a 𝗣𝗿𝗼𝗳𝗶𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿, 𝗻𝗼𝘁 𝗮 𝗣𝗣𝗖 𝗺𝗮𝗻𝗮𝗴𝗲𝗿. PPC managers optimize campaigns; I optimize profit. 𝗧𝗔𝗖𝗢𝗦 𝘁𝗲𝗹𝗹𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 — ACOS only sees ad-attributed sales and misses the organic halo. I run what I call 𝗕𝗮𝗻𝗸 𝘃𝘀 𝗟𝗮𝗯. Winners go to the BANK as protected assets I scale cautiously. Unproven terms go to the LAB with one rule — 𝗻𝗼 𝘀𝗮𝗹𝗲 𝗶𝗻 𝟳 𝗱𝗮𝘆𝘀, 𝗱𝗲𝗮𝗱, 𝗻𝗼 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀. Everything else is a Liability quietly draining your margin, and I pause it. Most accounts I open are full of campaigns nobody can explain — working, testing, or just running? Bank vs Lab makes that clear inside the first week. A kitchen brand I worked with held 10% market share against competitors with unlimited budgets. I ran a sniper strategy — 10,000+ longtails the big players ignored — then used those profits to fund attacks on the main keywords. 𝟭𝟬% 𝘁𝗼 𝟴𝟬% 𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝗵𝗮𝗿𝗲 𝗶𝗻 𝟰 𝗺𝗼𝗻𝘁𝗵𝘀. I manage just under $𝟭𝗠/𝗺𝗼𝗻𝘁𝗵 in ad spend through commercial grade platform I settled on after testing 23 PPC tools over two years, and seven years dissecting Amazon's algorithms taught me one thing: capital efficiency beats brute force every time. I'm not an agency. 𝗦𝗼𝗹𝗼 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁, 𝗼𝗻𝗲 𝗽𝗼𝗶𝗻𝘁 𝗼𝗳 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 — no account-manager handoffs, no junior running your account. The person who audits you is the person who runs you, start to finish. There's no handoff because there's no one to hand off to. The hourly rate on this profile is a placeholder — 𝗜 𝗱𝗼𝗻'𝘁 𝗯𝗶𝗹𝗹 𝗵𝗼𝘂𝗿𝗹𝘆. 𝗜 𝗰𝗵𝗮𝗿𝗴𝗲 𝗺𝗼𝗻𝘁𝗵𝗹𝘆, 𝘀𝗶𝘇𝗲𝗱 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 — exact number in writing after the audit, with real data on the table. Same TACOS guardrail applies: 𝗺𝘆 𝗳𝗲𝗲 𝗼𝗻𝗹𝘆 𝗴𝗿𝗼𝘄𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗼𝗲𝘀. The fastest way to see if I can help is to let me look. Send me your 𝘁𝗼𝗽 𝟯 𝗔𝗦𝗜𝗡𝘀 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗮𝗱 𝗯𝘂𝗱𝗴𝗲𝘁 and I'll do a quick review — which campaigns are Assets, and which are Liabilities draining margin. You keep the read either way, no hard feelings if it's not a fit. What would make that review most useful for you? — Stanislav / 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗣𝗹𝘂𝘀 • 𝟭𝟬𝟬% 𝗝𝗼𝗯 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 • "Profit Engineer"