Caleb R.

Fractional CMO for CEOs done with disconnected marketing. Your ads, funnel, and strategy should work together — not against each other. I fix the system and scale what works. $100M+ revenue. 11:1 ROAS. Yeah, really. (Check the case study.)

I'm ready when you are. If you want to take the jump to the next level for your business, keep reading...

Strategy says one thing, ads say another, and your funnel leaks everywhere. You've hired specialists who optimize their piece but no one owns the whole picture.

That's what a Fractional CMO solves. I step in as your marketing leader — owning strategy, execution, and results.

📈 What I've Delivered as a Fractional CMO:
→ $12.3M revenue added for a supplement brand (scaled from $500/day to $10K/day ad spend)
→ 11.1x ROAS for pet tech e-commerce — took them from negative ROAS to $100K/week in ad spend
→ $30M+ in ad spend managed across Meta, Google, and YouTube
→ $100M+ in total client revenue generated

🔧 My Fractional CMO Services:
✅ Marketing strategy & positioning — clarify your message, offer, and audience
✅ Full-funnel paid media — Meta Ads, Google Ads, YouTube
✅ Direct response copywriting — ads, landing pages, emails that convert
✅ Funnel & landing page optimization — fix the leaks, increase conversion
✅ Marketing audits & roadmaps — find what's broken, prioritize what matters
✅ Team leadership & vendor management — run your marketing like a real CMO

🎯 Best For:
DTC / E-commerce brands ready to scale past $50K/month
Local service businesses (solar, home services, contractors)
Supplement & fitness companies
Businesses ready for Fractional CMO leadership without the $250K+ full-time hire

⭐ What Clients Say:
"He will make you a lot of money." — Facebook Advertising Client
"He is worth every penny. I trust him with my money, with my business. He is a God-send." — Dr. Susan Swartz
"As a Fractional CMO, he brought structure, clarity, and high-level strategic thinking." — Marketing Transition Consulting
🏆 I'm Expert Vetted (Top 1% on Upwork), Top Rated Plus, with a 100% Job Success Score across 99 projects.

If you're ready for a Fractional CMO who owns the outcome — not just the strategy deck — message me. Let's see if we're a fit.