Lidia H.

I’m Lidia, a digital marketing specialist focused on SEO and AI search optimisation. I’ve spent 14+ years in SEO, and the last 3+ working heavily with AI: both optimising sites to be found and cited by AI tools, and using AI in my own workflow to research, audit and produce work faster than traditional SEO processes allow.

Search has changed more in the last two years than in the previous ten. People now ask ChatGPT, Claude and Google’s AI Overviews instead of scrolling ten blue links and the brands showing up in those answers aren’t always the ones ranking #1.
I help clients win in both places.

AI Search Optimisation (AIO / GEO)

✔️Optimising content to be cited in ChatGPT, Claude, Gemini & Google AI Overviews
✔️Entity & schema markup so AI systems understand your brand
✔️Content structured for direct answer extraction
✔️Tracking AI visibility alongside traditional rankings

AI Tooling & Automation

✔️Building custom MCP servers that connect AI assistants directly to Search Console, Google Analytics, GitHub and other data sources

Keyword Research & Content Strategy

✔️Keyword research and search intent mapping
✔️Content clusters built from the research
✔️New landing page recommendations
✔️Competitor analysis (on-page & off-page) and content gap identification

Technical SEO & Audits

✔️Full technical site audit
✔️On-site and off-site audits
✔️A/B testing recommendations
✔️Ongoing technical maintenance and prioritised action items
✔️Working directly with your dev team through implementation

Website Migrations (SEO-safe)

✔️Pre-migration audit: platform, URLs, content, rankings, integrations
✔️URL mapping & 301 redirect strategy to protect SEO equity
✔️Content, metadata & schema migration
✔️Technical checks: sitemaps, robots.txt, canonicals, internal links
✔️Staging QA: forms, checkout, redirects, cross-device testing
✔️Post-launch monitoring: indexing, crawl errors, traffic & rankings (2–4 weeks)

Off-Page & Authority

✔️Competitor backlink analysis and gap identification
✔️Link profile audits and toxic link review
✔️Digital PR and linkable asset strategy