Wendy D.

Marketing: Global Marketing Strategy, Omnichannel Marketing, Brand Awareness, Marketing Operations, Martech Leadership

I’ve led complex initiatives across various sectors, including:
Healthcare
IT/Technology
Utilities
Marketing
Consumer Discretionary
and beyond

Some of the amazing organizations I've worked with include:
Johnson & Johnson
Upwork/Indeed
GE Healthcare
Galderma
Infosys
NRG
Sony
HP

Tools & Technology
Business, Project Management & Collaboration: Google Workspace, Microsoft 365, Asana, Trello, MS Project, Smartsheet, MS Teams, Slack
Defect Management: CA Rally, JIRA
Analytics: Adobe Analytics, Google Analytics, Google Lighthouse
Customer Relationship Platforms: Salesforce Marketing Cloud, HubSpot Sales Hub, SAP CRM
Content Platforms: Veeva Approved Email, Drupal, Sitecore, Tridion SDL, Documentum WCM, NewsCred
Compliance: Veeva Vault PromoMats, Zinc MAPS
Testing: HP ALM, Quality Center

KEY ACHIEVEMENTS
✔ Program Turnaround | Led Global brand digital overhaul and project turnaround, resetting expectations and successfully launching an at-risk digital program. Resulted in a 15% increase in pre-qualified leads with 39% conversion to opportunities and a 50%+ increase in registrations and engagement in the online account management tool.

✔ Leadership & Global Compliance | Stepped in to successfully launch a critical global compliance platform during org-wide layoffs and re-org. Worked directly with CMO, ensuring compliance with Regulatory and FDA requirements. Developed long-term product roadmap.

✔ Collaboration | Fostered relationships across global business leaders, building teams of business champions to drive org change. Led and facilitated in-person training and coaching for an offshore tech support team.

WHAT I AM PROUD OF
💙 Tulsa Remote Cohort Awardee | 1 of ~50 selected out of ~20K to bring my talents and culture to the city to build up and diversify the social and economic ecosystem.

💙 Reading Partners volunteer role | 1:1 reading tutoring with students in historically underserved areas designed to close the education gap by improving reading proficiency and developing kids into lifelong readers.

💙 Volunteering and supporting various community service, outreach programs, and ministries to assist families and individuals in need, including teaching life skills relating to project management.