Zachary E.

I'm the #1 lifetime-ranked Fractional CMO on Upwork (#3 in the world), Expert-Vetted, with 10+ years running marketing operations and $500M+ in marketing spend behind me.

Here's what makes me different from every other fractional CMO you'll talk to: I don't hand you a strategy deck and disappear. I install an operating system.

My proprietary RIOT Method™ puts your entire marketing operation under one roof and runs it across 7 dimensions:
Strategy — People — Process — Communication — Technology — Friction — Data Analysis

Strategy, team, vendors, budget, tech stack, CRO, and revenue attribution — all in one centralized system, now AI-powered, so your operation is watched, optimized, and reported on continuously instead of once a quarter. I work like a team member, not a consultant.

I stay ahead of every meaningful shift — Google Ads policy, LSA pricing, AI search (SEO → AEO), attribution methodology, martech releases — and translate it into action for clients.

WHO I WORK WITH
Small and mid-sized businesses ready to scale marketing operations. I also have worked with many DTC clients and startups.
Specialties: law firms, home services, e-commerce, healthcare, SaaS, multi-location brands, franchise, and professional services.

EVERYONE STARTS WITH THE RIOT MARKETING ROADMAP
A marketing operational diagnostic that scores your business across all 7 dimensions and hands you a complete roadmap to scale.

WHAT YOU GET
• 90-minute strategy session + deep-dive operational questionnaire
• Full audit of every vendor, agency, and marketing activity you pay for
• A score across all 7 dimensions
• Detailed competitor analysis
• Your complete RIOT Marketing Roadmap — yours to keep
• Annual marketing budget with monthly breakdowns by channel
• Vendor analysis: keep, fix, or fire — for every vendor on your stack
• Your entire marketing operation documented in one centralized system

YOUR OPTIONS AFTER THE ROADMAP
RIOT Membership — You implement with my guidance. Private community, monthly webinars, playbooks, vetted vendor network, AI + martech guidance. (DIY with guidance.)
Fractional CMO, Ad Hoc — Live strategy sessions, vendor calls, hiring interviews, campaign audits, negotiations. Book as needed.
Fractional CMO — I lead your marketing operation: agency meetings, vendor accountability, budget, everyone aimed at revenue. Fractional CMO + Team — Marketing fully off your plate. Full team build including my network. You approve the big calls; we handle the rest. Full Build — The entire operation built and run from scratch: diagnostic, strategy, vendor consolidation, tech-stack rebuild, attribution layer, and 90 days of operating it. All retainers month-to-month. No contracts. No setup fees. Cancel anytime.