I help DTC and ecommerce brands generate more revenue from the traffic they're already paying for, and keep more of the customers they've already bought.
Top Rated Plus · 100% JSS · Top 3% on Upwork · CXL Certified · Shopify Partner · Klaviyo Certified
I look across the full customer journey to determine whether performance is being limited by the offer, the messaging, the design, the landing page, the funnel structure, the follow-up, the tracking, or a combination of factors. From there I build an integrated strategy focused on revenue, then implement it with my in-house design and development team.
Same ad spend. Better numbers.
8+ years across conversion-optimized Shopify design, CRO, landing pages and funnels, and email marketing. 500+ ecommerce projects delivered.
𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐟𝐨𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬:
✅ CVR 1.3% to 3.9% in 90 days, zero increase in ad spend
✅ Email revenue $24K to $73K/month on the same traffic
✅ AOV $47 to $62 across a 6-month retainer
✅ 14 of 23 A/B tests won on one account, engagement renewed
✅ +41% mobile CVR uplift, an estimated $87K in annual revenue
Clients range from $75K/month to $1M+/month across fashion, beauty, food and beverage, sports and health in the US, UK, Canada and Australia.
𝐈𝐟 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝𝐬 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫:
✓ You're scaling ad spend but ROAS is declining because the post-click experience isn't doing its job ✓ Your store looks fine but doesn't sell, because it was designed to look good rather than to convert ✓ Your ads send cold traffic straight to a product page and it doesn't convert
✓ Your email list is large but generating under 20% of revenue
...then we're probably a good fit.
𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧-𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 𝐃𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭
Most Shopify redesigns are aesthetic exercises that move conversion sideways. I design around buying behaviour first and make it beautiful second, so the store looks premium and sells harder.
✓ UX/UI research: user flows, drop-off points, competitor teardowns
✓ Wireframes built around conversion psychology before any visual design
✓ Homepage, collection, PDP, cart and checkout design
✓ Buy box, offer presentation, trust signals, objection handling
✓ Mobile-first, because 60-70% of DTC traffic is on mobile
✓ Figma mockups approved before a line of Liquid is written
✓ Built in-house: Liquid, Online Store 2.0, custom sections, checkout extensions
✓ Store builds, redesigns, migrations, speed optimization and support
Tazeem N. earns an estimated $12k/mo. That's 8.3× the typical freelancer and more than 99.92% of everyone we track.
𝐂𝐑𝐎 𝐚𝐧𝐝 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠
I find where revenue is leaking, rank fixes by revenue impact rather than severity, and prove each change with a test instead of an opinion.
✓ Full-funnel analysis: homepage, collections, PDPs, cart, checkout
✓ GA4 data, heatmaps, session recordings, competitor benchmarking
✓ Offer engineering: bundles, upsells, cross-sells, subscription
✓ 90-day testing roadmap with a brief written per hypothesis
✓ Tests built, QA'd, launched, read at statistical significance
✓ Monthly reporting: CVR, AOV, email attribution, test win rate
𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞𝐬 𝐚𝐧𝐝 𝐅𝐮𝐧𝐧𝐞𝐥𝐬
Cold traffic doesn't buy from a product page. I build the page that sells before the buy button, and the funnel around it.
✓ Listicles, editorials and advertorials, long-form sales pages
✓ Pre-sell, comparison, product landing, and quiz funnel pages
✓ Funnel analysis from ad intent to checkout, drop-off mapped at each step
✓ Angle development and direct-response copywriting
✓ Multiple angles per product so you test hooks, not just headlines
✓ Reusable templates installed in your theme so your team ships without a developer
𝐄𝐦𝐚𝐢𝐥, 𝐒𝐌𝐒, 𝐚𝐧𝐝 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧
Acquisition gets the customer. Retention decides whether the business is profitable.
✓ Strategy, segmentation, flow mapping, copywriting, design, buildout
✓ Welcome, browse abandonment, cart and checkout recovery
✓ Post-purchase, replenishment, cross-sell, upsell, winback, reactivation
✓ Campaign calendar, A/B testing, deliverability, list growth
✓ Attribution reporting so you know what email is actually earning
𝐆𝐫𝐨𝐰𝐭𝐡 𝐀𝐮𝐝𝐢𝐭𝐬
A full-funnel audit answering four questions: What is working? What is underperforming? Why is it happening? What should be prioritized next? You get a report, a prioritised roadmap and a Loom walkthrough, with findings tied to revenue numbers.
𝐓𝐞𝐜𝐡: Shopify Plus, Liquid, Figma, GA4, Hotjar, Clarity, Intelligems, Shoplift, Convert, VWO, Replo, GemPages, Klaviyo, Postscript, Recharge, Judge.me, Rebuy
Good fit: $50K+/month or scaling toward it, real product with real demand, and you want one partner accountable for the whole post-click funnel rather than three vendors pointing at each other.
Send me your store URL. I'll review it before we speak and come back with a specific read on where the constraint is.
#ShopifyCRO #LandingPageDesign #ConversionRateOptimization #KlaviyoMarketing #DTCBrands #Ecommerce