Jay W.

Top Rated Plus UI/UX Designer | 10+ Years in Product Design | Figma Specialist
1M+ Users Impacted | SaaS, Fintech, Healthcare Experience
Data-Driven Design | Boosted Engagement, Improved Conversions
AI-Assisted Product Design | Scalable Design Systems
60+ Projects Shipped | Bold, Scalable, High-Impact Solutions
Startup Partner | Helped Raise Pre-Seed & Scale Fast

Hi, I'm Jay, a UI/UX designer with 10+ years of experience building high-converting, user-centred products for web and mobile.

I specialise in Figma and have designed products used by over a million people, across SaaS, fintech, healthcare, blockchain, and proptech. My work blends human-centred design thinking with data-driven UX strategy, and I lean on AI tools (ChatGPT, Claude, Perplexity, Figma AI, Figma Make, Google AI Studio) to move faster without cutting corners on quality, from research and ideation through to user flows, design systems, and interactive prototypes.

I've worked with early-stage startups building their first product, and established companies untangling years of design debt. Either way, my job is the same: take messy requirements and turn them into clean, scalable design systems that developers can actually build from without guesswork. A few of my projects have gone on to help clients raise pre-seed funding and scale quickly, which tells me the work isn't just good-looking, it's doing its job.

Clients value my product-led thinking, swift turnaround, and clear, open communication. Every project is approached strategically to ensure the design is not only visually appealing but also delivers on performance.

I can start within 24 hours and take you from a rough concept all the way to a polished, fully interactive prototype ready for development handoff.

If you want a product that looks great and performs even better, let's talk.

Keywords to find me:
Figma Expert, UI/UX Designer, Product Designer, AI Product Design, AI UX Design, Mobile App UI/UX, SaaS Dashboard Design, Landing Page UI, Fintech App Design, Healthcare UX, Blockchain UI/UX, AI Interface Design, Design System (Figma), Figma AI, AI Prototyping, Interactive Prototype, High-Fidelity UI Design, Wireframes & Mockups, Conversion Optimised UI, User Flow Design, CRM UI/UX, UX Strategy, UX Audit, SaaS Platform UI/UX, Ecommerce UI/UX.