Nichole M.

✅ EXPERT-VETTED — TOP 1% of Freelancers on Upwork ✅ Hi, I’m Nichole McKinney — a Power Platform + analytics expert and the owner of two companies: BI Consulting Services (business intelligence + data solutions) and Evolve Digital Marketing (Evolve) (full-service digital marketing). That means you’re not just hiring someone who can build dashboards — you’re hiring a partner who can connect: Data → Automation → Dashboards → Insights → Growth I bring 10+ years of hands-on experience specializing in Microsoft’s Power Platform: Power BI, Power Automate, Power Apps, and Power Pages. I help organizations reduce manual work, improve reporting accuracy, and build decision-ready analytics that leaders can trust. And when the need is growth-focused, my team at Evolve Digital Marketing supports clients with SEO, paid media strategy, creative, and marketing analytics — making sure performance is measurable and tied to outcomes. 🎯 Why Choose Me? ✨ Expert-Vetted (Top 1%): Recognized for elite delivery quality and expertise. ✨ Owner + Operator: I lead strategy and execution — and can scale support through my teams when needed. ✨ BI + Marketing Performance: I don’t just report metrics — I help you identify what’s driving results, what’s broken, and what to fix next. ✨ Clear Communication: Transparent scope, clean milestones, consistent updates, and strong documentation. ✅ What I Help You Achieve (Outcomes Clients Hire Me For) Build a reliable single source of truth for reporting across finance, operations, sales, and marketing Replace manual spreadsheets with automated data refresh, validation, and reporting Deliver executive dashboards that clearly highlight KPIs, trends, and performance drivers Implement forecasting, trending, variance analysis, cohort analysis, and KPI scorecards Improve trust and adoption with clean data modeling, performance tuning, and governance Deploy secure, scalable reporting using row-level security (RLS) and role-based views Tie marketing spend to results with GA4 dashboards, funnel reporting, and attribution-ready structures Improve growth outcomes through SEO optimization, conversion improvements, and paid media efficiency What you’ll receive: clear KPI definitions, a scalable reporting/data model, dashboards and/or automations, and documentation so your team can run it confidently. 📈 Services & Expertise ✅ Business Intelligence (BI Consulting Services) Power BI Executive dashboards, KPI scorecards, operational reporting Data modeling, semantic models, performance tuning Security/RLS, drilldowns, scalable report design DAX measures, Power Query transformations, reporting standards Power Automate Workflow automation, approvals, alerts, integrations Rule-based processes across Microsoft + third-party tools Notifications, scheduled jobs, and operational “exception handling” workflows Power Apps / Power Pages Custom apps, internal tools, secure portals Role-based experiences, streamlined data capture, process modernization Intake forms, request/approval apps, operational trackers, portal experiences Data + Engineering SQL, ETL, APIs, Power Query, Python, SSIS Dataverse and Azure/Fabric patterns when required Data quality checks, refresh monitoring, and scalable table design ✅ Digital Marketing + Analytics (Evolve Digital Marketing) SEO + Content Strategy Technical SEO guidance, on-page optimization, local SEO, content planning Keyword strategy aligned to services, locations, and conversion intent Site structure + content improvements that support ranking and lead generation Paid Media Strategy Google Ads strategy, campaign structure, landing page alignment, optimization Budget planning, targeting strategy, measurement setup, performance iteration Marketing Analytics GA4 reporting, funnel visibility, campaign dashboards “Spend → leads → pipeline → revenue” reporting when CRM data is available Clear reporting that answers: What’s working? What’s wasting budget? What should we do next? Creative + Campaign Strategy Brand-aligned messaging, multi-channel campaign planning, performance-driven execution Strategy + reporting loops so decisions are backed by measurable outcomes ⭐ Client Reviews ⭐⭐⭐⭐⭐ “Timely, effective, and very personable. 10/10 would recommend for any Power BI needs.” ⭐⭐⭐⭐⭐ “Prepared a roadmap… simplified onboarding with Power Automate… huge difference.” ⭐⭐⭐⭐⭐ “Stepped in, communicated effectively, solved issues creatively, completed work with impressive speed.” 🌟 Let’s Connect If you want dashboards and automation that are scalable and reliable — or digital marketing that’s measurable and performance-driven — message me. I offer a free 30-minute consultation to understand your goals and recommend next steps. Keywords: Power BI, Power Platform, Power Automate, Power Apps, Microsoft Fabric, Power Pages, KPI dashboards, executive reporting, data modeling, DAX, SQL, ETL, API integration, Microsoft Fabric, GA4, SEO, Google Ads