Jack T.

▪️Awarded Upwork's exclusive "Expert-Vetted" status for enterprise clients.
▪️Over $40 million / year client revenue.
▪️Over $3 million / year ad spend managed.
▪️12 yrs digital marketing & branding experience.
▪️150+ accounts audited.
▪️Extensive experience with Google, Facebook, Instagram, Pinterest, TikTok, X, LinkedIn & Bing.

Hi, I'm JT 👋. I specialize in multi-channel advertising strategy and management for early-stage companies with a proven product that are ready to pour fuel on the fire.

The digital advertising landscape changes quickly. The main traps companies fall into are leveraging an outdated strategy for too long, or implementing a cookie-cutter strategy that isn’t optimal for their company, at their growth stage, given the nuances of their business and their consumer.

I'm strategy-agnostic. Rather than chasing the rotating "best strategies" for any particular platform, or specializing in a narrow segment and depending on a replicable system (specializing in an industry is often code for using the same exact strategy for every client), I instead have focused on developing extensive experience across a wide range of industries, products, and services, across all major advertising channels. This lent me a strong zoomed-out perspective on why strategies work, which helps me understand which levers to pull in any particular situation.

I start every client relationship with the development of a customized strategy, and at the beginning of each year I’ll outline an updated roadmap with next steps for your unique path. I’ve found this commitment to forging a new path leads to bigger ideas and better results:

I can provide the guidance you're looking for as you build out your funnel and scale up your ad spend, and I have a strong understanding of all other components of a healthy marketing strategy (content, email, SEO) so I can work well with your team and plan integrated strategies.

Qualifications:
▪️ MBA from UCLA Anderson with a specialization in digital marketing analytics.
▪️ BA in Psychology from UCLA, which lends me a keen understanding of consumer behavior.
▪️ Before digital advertising, I worked on the development, design and marketing of a portfolio of fashion and decor brands. We achieved placement in Nordstrom, Dillard's, Bed, Bath & Beyond, Barnes & Noble, The Shopping Channel, Von Maur, and Hudson's Bay.

I treat my clients like partners, and am heavily invested in your success. There's no better feeling than being a part of the development of a successful business. Most of my clients found me in early stages and have stayed with me for years, and we've grown together to over 40 million in sales annually. I'd love to do the same with you.