About
I help established companies and ambitious founders clarify their positioning, build distinctive brand identities, and turn those brands into high-converting digital experiences.
I’m the CEO and co-founder of The Branded Agency, a brand-first creative and performance agency with more than $1 million billed through Upwork. Our team combines brand strategy, creative direction, UX/UI design, Shopify and Webflow development, content, and performance marketing to build brands that drive measurable growth.
We work with companies launching new ventures, repositioning existing brands, entering new markets, or improving underperforming ecommerce experiences. Every engagement connects brand strategy with practical execution—so your positioning, identity, website, content, and marketing work together rather than operating in silos.
The Branded Agency is a Shopify Partner, Webflow Enterprise Certified Partner, and Klaviyo Partner. Our clients range from emerging startups to established organizations across DTC, CPG, healthcare, technology, AI, SaaS, supplements, oral care, beauty, food and beverage, hospitality, fitness, education, and professional services.
Our proprietary Golden Spiral™ framework helps organizations align what they believe, what they offer, and what their customers genuinely value. We then apply our Brand-Backed Performance™ methodology to translate that strategic foundation into creative, digital experiences, and growth campaigns.
Brand Strategy and Positioning
We help companies establish the strategic foundation required for meaningful differentiation and sustainable growth.
Services include:
Brand audits and competitive analysis
Brand positioning and repositioning
Brand architecture and portfolio strategy
Audience research and customer personas
Brand purpose, mission, vision, and values
Messaging frameworks and key messages
Naming, taglines, and brand narratives
Go-to-market and brand launch strategy
Brand Identity and Creative Direction
We translate strategy into distinctive, scalable creative systems that can perform across every customer touchpoint.
Services include:
Brand identity and visual identity systems
Rebranding and brand modernization
Creative strategy and campaign concepts
Creative direction and visual direction
Content pillars and storytelling systems
Campaign briefs and production planning
Packaging and ecommerce creative
Paid-social and performance creative
Shopify, Webflow and Digital Experiences
We design and develop conversion-focused websites that balance brand expression, usability, performance, and business objectives.
Services include:
Shopify and Shopify Plus design and development
Webflow website design and development
Ecommerce strategy and website architecture
UX/UI design and customer journey mapping
Landing pages and conversion funnels
Conversion rate optimization
Website migrations and redesigns
Analytics, testing, and performance optimization
We also support projects built on Framer, WordPress, Squarespace, and Wix when those platforms are appropriate for the business.
Marketing and Growth
Our growth programs connect strategy, creative, media, and retention to improve customer acquisition and long-term value.
Capabilities include:
Growth and go-to-market strategy
Meta, Google, LinkedIn, Reddit, Pinterest, and TikTok advertising
Email and SMS marketing through Klaviyo
Conversion funnels and landing-page optimization
Content strategy and thought leadership
Influencer, UGC, and community marketing
Customer acquisition and retention programs
Creative testing, attribution, and ROAS optimization
SEO and AI Search Optimization
We help brands improve how they are discovered, understood, and recommended across traditional search engines and emerging AI-powered platforms.
Capabilities include:
Technical, on-page, and off-page SEO
Content strategy and optimization
Entity-based SEO
Answer engine optimization
Generative engine optimization
Digital PR and authority building
Optimization for ChatGPT, Perplexity, Gemini, Claude, and Google AI experiences
AI Content and Automation
We create AI-assisted systems that help businesses increase content output and operational efficiency without sacrificing brand consistency.
Capabilities include:
AI content strategy and production systems
AI-assisted copywriting, image, and video production
Content repurposing workflows
Scalable advertising creative systems
AI agents and marketing automation
n8n, Zapier, Make, API, and workflow integrations
Founder-Led Perspective
Before launching The Branded Agency, I co-founded and scaled an international apparel company carried in more than 50 Equinox locations. My entrepreneurial ventures have been featured by Bloomberg Businessweek, GQ, Men’s Health, Gear Patrol, Cool Hunting, CBC, CTV, and Dragons’ Den.
That experience means I approach every engagement as a founder—not simply as a consultant.
MRR is an estimate from Upwork's public figures - not an Upwork-official number.