Jenny S.

I'm a paid media strategist with 18 years of experience helping companies build, optimize, and scale paid acquisition programs across multiple advertising platforms. My clients range from startups to established businesses that need more than someone to manage campaigns. They need someone who can step into a complex account, identify what's working, what's not, and build a strategy that supports business growth. I manage paid media across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Reddit, Pinterest, and X. Many of the accounts I work on span multiple platforms, requiring consistent strategy, accurate tracking, and reporting that connects marketing performance to business outcomes. My work includes: • Paid media strategy and execution • Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Reddit, Pinterest & X • Full-funnel campaign development and optimization • Account audits, restructures, and takeovers • International campaign expansion • Conversion tracking, GTM, GA4, and attribution • HubSpot reporting and lifecycle analytics • Performance reporting for leadership teams • Landing page and funnel analysis I've worked across B2B, SaaS, healthcare, legal, home services, eCommerce, and DTC, adapting strategy to each business rather than forcing the same playbook onto every account. I also have extensive experience cleaning up accounts after agency transitions, rebuilding conversion tracking, restructuring campaign architecture, improving reporting, and creating processes that allow paid media to scale as the business grows. Certifications include: • 13 Google Certifications (including Google Analytics) • Meta Blueprint Certified • Microsoft Advertising Professional • LinkedIn Marketing Certified • 18 HubSpot Certifications • 6 Semrush Certifications • Apple Search Ads Certified I value transparency, responsiveness, and making recommendations that are backed by data, not assumptions. Whether I'm managing day-to-day performance or helping shape long-term strategy, my focus is always the same: helping clients make better marketing decisions and get more from their advertising investment.