📊 Advanced Ad Tracking, Analytics & Technical SEO
Missing conversions? Duplicate events? Attribution gaps? GA4 and your ad platforms reporting different numbers?
I specialize in troubleshooting and implementing complex analytics and ad tracking across GA4, Google Ads, Google Tag Manager, server-side GTM, Meta CAPI, TikTok, LinkedIn, Bing, OpenAI Ads, and consent-aware environments.
I handle full implementations, migrations, technical audits, and difficult tracking problems that standard troubleshooting has not resolved.
Whether something is missing, duplicated, misattributed, blocked by consent, or simply behaving in a way that does not make sense, I can help identify the problem and build a reliable solution.
📦 Ad Tracking & Analytics Implementation
✔️ GA4 setup, audits, cleanup, migration, and debugging
✔️ Google Tag Manager and server-side GTM
✔️ Google Ads conversion tracking and Enhanced Conversions
✔️ Meta/Facebook CAPI, TikTok, LinkedIn, Bing, OpenAI Ads, and custom pixels
✔️ Custom event tracking for forms, clicks, videos, scrolls, calls, downloads, iFrames, and more
✔️ Cross-domain and subdomain tracking
✔️ Custom dimensions, metrics, and data layer strategy
✔️ Conversion imports and attribution troubleshooting
✔️ Tracking architecture reviews and implementation QA
🙋 Need to track something unusual? I've probably dealt with something similar.
⚙️ Server-Side Tracking, Privacy & Consent
✔️ Server-side tracking for GA4, Google Ads, Meta CAPI, and other platforms
✔️ Browser + server event deduplication
✔️ First-party cookies and conversion APIs
✔️ Google Consent Mode V2
✔️ OneTrust, Cookiebot, CookieYes, and similar CMP integrations
✔️ Consent-aware event routing and GTM configurations
✔️ Privacy-focused tracking that preserves legitimate reporting
🛒 eCommerce & Lead Tracking
✔️ GA4 Enhanced Ecommerce
✔️ Shopify, WooCommerce, Wix, Squarespace, WordPress, and custom platforms
✔️ Product, cart, checkout, purchase, and funnel tracking
✔️ Embedded and iFrame form tracking
✔️ Google Ads, CallRail, Invoca, and other call tracking platforms
✔️ Purchase, signup, lead, subscription, and custom conversions
✔️ Checkout funnel and attribution debugging
Jeff H. earns an estimated $9.3k/mo. That's 7.8× the typical freelancer and more than 99.86% of everyone we track.
🔍 Technical SEO & Search Console
✔️ Technical SEO audits
✔️ Google Search Console setup and issue resolution
✔️ Crawlability, indexing, sitemap, and coverage troubleshooting
✔️ Structured data / JSON-LD implementation and debugging
✔️ Merchant listing and rich-result issues
✔️ Core Web Vitals and Lighthouse diagnostics
✔️ Redirects, canonical conflicts, crawl errors, and site structure issues
✔️ WordPress troubleshooting for Divi, Oxygen, Elementor, and more
🙋 No fluff SEO. Just technical fixes and actionable recommendations.
🧠 Additional Technical Support
✔️ Looker Studio dashboards
✔️ Hotjar, CrazyEgg, and heatmapping tools
✔️ HTML, CSS, JavaScript, and regex support
✔️ HAR-file and network-request analysis
✔️ Tracking QA and implementation documentation
✔️ Collaboration with developers, marketers, analytics teams, and agencies
🔧 Problems I Often Get Called In For
• Google Ads and GA4 do not agree
• Meta is overcounting or missing purchases
• Events fire in GTM Preview but not GA4
• Tracking broke after a consent banner was added
• Server-side tracking is not behaving as expected
• Checkout happens in an iFrame or another domain
• The implementation looks correct, but reporting still does not add up
• Search Console is showing structured-data or indexing issues
• Multiple people have looked at the problem and nobody can explain it
If that sounds familiar, send me a message.
I'll help determine what's broken, what matters, and the most practical way to fix it.