Moris R.

Google Ads and Meta Ads Expert with 8+ years of experience managing $100M+ in ad spend across Lead Generation, eCommerce, and SaaS. I help businesses reduce CPA, improve ROAS, fix conversion tracking, and build scalable customer acquisition systems.

Your ads should not just spend money. They should generate qualified leads, profitable sales, and measurable business growth.

Most Google Ads accounts I audit have the same problems: poor campaign structure, wasted budget, weak keyword targeting, inaccurate conversion tracking, or campaigns optimized for the wrong KPIs. My job is to identify those issues, fix them, and build a scalable advertising system that delivers long-term results.

I also work across Meta Ads (Facebook & Instagram), Microsoft Ads (Bing), LinkedIn Ads, TikTok Ads, YouTube Ads, and Pinterest Ads, building and optimizing multi-channel advertising strategies that help businesses generate more qualified leads, increase sales, and maximize return on ad spend.

Google Ads
Complete campaign management across Google Search, Google Shopping, Performance Max, Demand Gen, YouTube Ads, Display, Discovery, and Remarketing. This includes keyword research, search term optimization, negative keyword management, bidding strategies, campaign restructuring, budget scaling, Google Merchant Center, feed optimization, and ongoing performance improvements.

Meta Ads
Management of Facebook and Instagram campaigns for Lead Generation and eCommerce, including audience research, creative testing, funnel optimization, retargeting, offer testing, scaling winning campaigns, and improving overall account performance.

Microsoft Ads (Bing)
Campaign setup, optimization, Shopping campaigns, keyword research, audience targeting, conversion tracking, and account scaling for businesses looking to expand beyond Google Ads.

Tracking & Analytics
Setup and auditing of Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, Enhanced Conversions, Meta Pixel, Conversion API (CAPI), Call Tracking, CRM integrations, and Looker Studio dashboards.

If your tracking isn't accurate, every optimization decision is based on incomplete data. I always fix the foundation first.

PPC Audits
Comprehensive Google Ads and Meta Ads audits covering campaign structure, bidding strategies, conversion tracking, search terms, wasted spend, landing pages, audience targeting, reporting, and overall account performance.